Thousands of artists have signed up to the platform which, in addition to Simon Cowell, is backed by Prince's former manager Kiran Sharma and BBC iPlayer founder Ben Lavender.

Lounges.tv is an ad-free platform where artists can share exclusive content with fans via live, interactive streaming and video-on-demand.

In contrast to the many streaming platforms that rely on a conventional ad-based revenue model Lounges.tv's creator-first revenue model presents a fairer and faster way for musicians, and creators more generally, to monetise their content online. Creators keep 80% of all their streaming income and are paid within 24 hours of their content appearing on Lounges.tv

So what is a Stream Drop?

Well you've heard of Sneaker, music and NFT Drops. Heads up, streams and videos are the new collectibles.

Your fans can now be part of a lucky group who get to see that exclusive piece of content from you. Stream Drops allow creators to share exclusive live or on demand content with a limited number of their super fans. They just create a stream on lounges.tv, set an audience limit and pick a price. The more exclusive, special, unique or early, the content the better.