The multi-year deal between the digital advertising specialist and the new streaming platform, backed by global music mogul Simon Cowell, is set to expand Lounges' support for a better deal for music creators online. Ocean manage some of the most famous advertising spaces in the UK, including the iconic Piccadilly lights and BFI IMAX. This partnership continues Lounges.tv's mission to democratise the content creation industry and give artists a higher proportion of the revenue generated from their work.

The partnership marks a significant contribution from Ocean Outdoor who will be supporting Lounges.tv to get their content seen nationally across the UK with a series of exciting outdoor activations including the major cities of London, Manchester, Birmingham, Glasgow and Edinburgh over the coming years.

Lounges.tv addresses the long-standing issue around revenues for creators by providing a platform where creators get to keep 80% of their streaming income, and are rapidly paid within 24 hours of their on-demand content or live stream.

Thousands of creators have already signed up to the ad-free platform, which, in addition to Cowell, is backed also by iconic musician Prince's former manager Kiran Sharma and BBC iPlayer's Ben Lavender

Stephen Joseph COO and CFO at Ocean Outdoor comments:

"Ocean Outdoor is thrilled to partner with Lounges.tv, a disruptive force in the streaming industry. This partnership continues our long term commitment to support startups and SMEs to deliver targeted advertising that supports their growth and builds their brand in a rapidly changing industry.

We understand the significance of the challenges to the market and support Lounges.tv as a platform that empowers creators and democratises content distribution. We believe that artists own their art and should be fairly compensated. We are excited to be involved in Lounges.tv's mission to revolutionise the sector and excited to contribute significantly, ensuring their compelling content reaches millions of people across the UK through our premier advertising spaces."

Scott Green, Lounges.tv Co-Founder and CEO comments:

"Partnering with Ocean Outdoor marks a pivotal moment for Lounges.tv, further establishing our business plan and providing an incredible opportunity for creators to be featured across powerful digital advertising sites across the UK. This partnership signifies a powerful collaboration that amplifies our mission to empower creators, ensuring they receive a greater share of revenues as quickly as possible. Together, we're revolutionising streaming by providing an equitable platform where artists thrive and audiences discover compelling, diverse content."

You can learn more about Lounges.tv HERE and sign up as either a Lounges.tv creator or viewer HERE.