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Why Musicians Should Embrace On-Demand Video

Published at17 August 23
Read time3 minutes
Why Musicians Should Embrace On-Demand Video


In today's digital landscape, musicians have a range of opportunities to showcase their talent and connect with fans across the globe. One powerful avenue that musicians should embrace is uploading on-demand video content on Lounges. This blog will delve into the reasons why musicians should consider sharing their music through on-demand video, highlighting the numerous benefits it offers and providing tips to get started on this exciting journey.

Visual Engagement and Storytelling

Music videos provide a platform for musicians to visually express their artistry and enhance the overall listening experience. By creating compelling visual stories that complement their music, musicians can captivate and engage their audience on a deeper level. Videos allow artists to tell stories, show emotions, and convey their unique vision, making their music more memorable and shareable.

Expand Your Reach and Discoverability

Uploading on-demand videos to Lounges.tv can significantly expand your reach and increase your discoverability. We have users actively searching for new music and content. By optimizing your videos with relevant titles and descriptions, you can increase your chances of appearing in search results, attracting new viewers, and ultimately growing your fanbase.

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Connect and Engage with Your Audience

On-demand videos provide an excellent opportunity for musicians to connect and engage with their audience in a more personal and interactive way. Engaging with your audience creates loyalty and a dedicated fanbase that can support your musical journey.

Showcasing Live Performances and Behind-the-Scenes

On-demand videos allow musicians to showcase their previously live performances and behind-the-scenes content, providing fans with a glimpse into their creative process and life on the road. Live performance videos capture the energy and excitement of your shows, allowing fans who may not have had the opportunity to attend in person to experience the magic. Behind-the-scenes videos offer a more intimate look at the music-making process, giving fans a deeper connection to your music.

“In the Video-on-Demand market, the number of users is expected to amount to 3.4billion by 2027.”

Source: https://www.statista.com/outlook/dmo/digital-media/video-on-demand/worldwide

Monetization and Revenue Streams

On-demand videos offer various monetization opportunities for musicians. We allow creators to monetize their videos and receive 80% of the revenue they generate. Paid within 24 hours too! Additionally, musicians can leverage their videos to promote merchandise, tickets to live shows, and other revenue streams. By building a strong online presence through video content, musicians can create sustainable income streams to support their music careers.

Getting Started with On-Demand Video:

Quality Production: Invest in high-quality equipment and production values to ensure your videos stand out. High quality cameras, lighting, and audio equipment can significantly enhance the visual and audio experience for your viewers.

Visual Storytelling: Craft compelling stories and concepts that align with your music. Consider collaborating with directors, cinematographers, or visual artists to bring your vision to life and create visually stunning videos that leave a lasting impression.

Consistency and Regular Uploads: To maintain audience engagement, establish a consistent upload schedule for your videos. Regularly sharing content keeps your audience entertained and eagerly awaiting your next release.

Promotion and Distribution: Strategically promote your videos through social media, email newsletters, and collaborations with other creators. Utilize relevant hashtags, promote on socials, and engage with your audience to increase visibility and reach.

Why Musicians Should Embrace On-Demand Video

Embracing on-demand video content opens exciting opportunities for musicians to broadcast their work, connect with fans on a deeper level, and monetize their music. Through visuals, storytelling, and regular uploads, musicians can expand their reach, engage with their audience, and build a loyal fanbase. So, start using the power of on-demand video to unleash your creativity, share your music with the world, and embark on an exciting journey of expression and audience connection. The possibilities are limitless, and the stage is yours.

Don't forget to get in touch if you need help setting up your live-streaming event on Lounges - we are happy to help!