Jamiroquai Live from The O2, London — Streaming Exclusively on Lounges.tv This Sunday

Experience Jay Kay and Jamiroquai live from The O2 with an exclusive Lounges.tv live-streaming event this Sunday, 14 December. Don’t miss one of the year’s biggest O2 events—tune in for a high-energy performance broadcast worldwide only on Lounges.tv.

<p><span>This Sunday, 14 December 2025 at 20:30 UK Time, Lounges.tv invites you to step inside a world of pure groove as <strong>Jamiroquai</strong>&nbsp;takes over <strong>The O2, London</strong>&nbsp;for an exclusive live-streamed performance. For three decades, Jamiroquai has championed the power of funk, soul, and space-age pop and now, they are &nbsp;bringing that mission directly to your screen with a show built to lift spirits, move bodies, and remind the world why the disco should <i>always</i>&nbsp;stay the same.</span></p>
<p><span>Lounges.tv is proud to deliver this unmissable event straight from one of the UK’s most iconic stages to a global audience hungry for music that heals, inspires, and electrifies.&nbsp;</span></p>
<h2><span>A Legacy of Groove That Refuses to Fade</span></h2>
<p><span>For 30 years, Jay Kay &nbsp;has led a one-man crusade to keep the flame of funk alive, blending infectious rhythms with unmistakable style. From chart-topping classics to future-forward deep cuts, his catalogue is a testament to the enduring power of live musicianship in a digital world.</span></p>
<p><span>And now, in true Jay Kay &nbsp;fashion, he’s ready to push boundaries once again, this time by partnering with Lounges.tv to bring fans closer than ever before. No barriers. No crowds between you and the music. Just pure, unfiltered performance energy delivered straight to your home.</span></p>
<h2><span>Why Lounges.tv?</span></h2>
<p><span>Lounges.tv continues to spotlight the world’s most compelling live performances while giving artists the tools to connect with fans in meaningful new ways. With its artist-first ethos and high-quality streaming experience, Lounges.tv provides a stage where legendary names and rising stars alike can thrive.</span></p>
<p><span>And on 14 December, that spotlight turns to Jamiroquai.</span></p>
<h2><span>Don’t Miss the Groove Event of the Year</span></h2>
<p><span>Whether you’re a lifetime fan or a newcomer ready to discover the power of funk, this is your chance to witness Jamiroquai doing what he does best commanding the stage with irresistible charisma and a sound that refuses to age.</span></p>
<p><span><strong>Jamiroquai Live from The O2, London</strong><br>📅 <strong>14 December 2025</strong><br>⏰ <strong>21:00 UK Time</strong><br>📍 <strong>Streaming exclusively on Lounges.tv</strong></span></p>
<p><span>Put on your funkiest outfit, clear the living room floor, and prepare for a night that promises to move both body and soul.</span></p>

<p><span>This Sunday, 14 December 2025 at 20:30 UK Time, Lounges.tv invites you to step inside a world of pure groove as <strong>Jamiroquai</strong>&nbsp;takes over <strong>The O2, London</strong>&nbsp;for an exclusive live-streamed performance. For three decades, Jamiroquai has championed the power of funk, soul, and space-age pop and now, they are &nbsp;bringing that mission directly to your screen with a show built to lift spirits, move bodies, and remind the world why the disco should <i>always</i>&nbsp;stay the same.</span></p>


Subscriptions on Lounges.tv

Discover Subscriptions on Lounges.tv — a new way for fans to support creators, access exclusive content, and help them grow their community and income.

<p><span data-contrast="auto">We’re thrilled to introduce </span><strong><span data-contrast="auto">Subscriptions</span></strong><span data-contrast="auto">, a brand-new feature on Lounges.tv designed to bring creators and fans closer than ever before.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<p aria-level="2" style="font-weight: bold;">What is a Subscription?&nbsp;</p>
<p><span data-contrast="auto">A subscription is an ongoing way for fans to support their favourite creators while unlocking exclusive content and perks. Instead of just tuning into live events, subscribers become part of a creator’s inner circle - enjoying extra moments, behind-the-scenes updates, and special benefits.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<p aria-level="2" style="font-weight: bold;">&nbsp;</p>
<p aria-level="2" style="font-weight: bold;">What does it mean for creators?&nbsp;</p>
<p><span data-contrast="auto">Subscriptions give creators powerful new tools to grow and sustain their careers:</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="24" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Build a loyal community</span></strong><span data-contrast="auto"> of fans who want to support you month after month.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="24" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Enjoy consistent revenue</span></strong><span data-contrast="auto"> you can count on.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="24" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Create exclusive content</span></strong><span data-contrast="auto"> just for subscribers whether that’s bonus videos, private streams, or special updates.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="24" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Access subscriber emails</span></strong><span data-contrast="auto"> to stay directly connected with your biggest supporters.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="24" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Control your package</span></strong><span data-contrast="auto"> – creators decide whether your subscription includes all your content or just part of it.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="24" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Set your own prices</span></strong><span data-contrast="auto"> to match the value you want to deliver.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<p><span data-contrast="auto">In short, subscriptions are about helping you stay independent, creative, and in control.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<p aria-level="2">&nbsp;</p>
<p aria-level="2" style="font-weight: bold;">What does it mean for fans?&nbsp;</p>
<p><span data-contrast="auto">Fans who subscribe get closer than ever to their favourite creators:</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Show support</span></strong><span data-contrast="auto"> in a meaningful way and help creators keep doing what they love.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Unlock exclusive content</span></strong><span data-contrast="auto"> — from bonus streams to behind-the-scenes updates.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Enjoy personal touches</span></strong><span data-contrast="auto"> like birthday shoutouts or even exclusive merch from certain creators.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Be part of the community</span></strong><span data-contrast="auto"> — not just watching but supporting and belonging.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<p><span data-contrast="auto">Unlike other platforms, Lounges.tv gives creators control over their data, so fans know their support directly empowers the people they love to watch.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<p aria-level="2">&nbsp;</p>
<p aria-level="2" style="font-weight: bold;">How does it work?&nbsp;</p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Creators opt-in for subscriptions and set a subscription price on their profile.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Fans subscribe by clicking the “Subscribe” button.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Subscriptions renew monthly, and fans can manage them easily in account settings.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Exclusive perks are unlocked right away for subscribers.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li>
</ul>
<p aria-level="2">&nbsp;</p>
<p aria-level="2" style="font-weight: bold;">What’s next?&nbsp;</p>
<p><span data-contrast="auto">This i<span style="font-weight: normal;">s a </span></span><span style="font-weight: normal;">soft launch of subscriptions. We want to test it closely with our creators, hear your feedback, and continue improving the experience together. Over the coming months, we’ll release even more features within the subscription model giving creators more freedom and fans more ways to connect.&nbsp;</span></p>
<p><span data-contrast="auto">At Lounges.tv, we’re building something bigger: a space where creators and fans grow together, on their own terms.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>
<p><span data-ccp-props="{}">&nbsp;</span></p>

<p><span data-contrast="auto">We’re thrilled to introduce </span><strong><span data-contrast="auto">Subscriptions</span></strong><span data-contrast="auto">, a brand-new feature on Lounges.tv designed to bring creators and fans closer than ever before.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p>


Legendary Nile Rodgers Partners with Lounges.tv to Champion Emerging Musical Talent

Music legend Nile Rodgers partners with Lounges.tv to empower emerging artists with fair pay, live showcases, and exclusive streaming content.

<p><span data-contrast="none">London, UK – 04</span><span data-contrast="none">th</span><span data-contrast="none"> August 2025 –&nbsp; </span><span data-contrast="none">Nile Rodgers, the iconic songwriter, composer, producer, arranger, and guitarist, </span><span data-contrast="none">has teamed up with innovative streaming platform Lounges.tv in a ground-breaking partnership designed to spotlight and support emerging music artists.</span><span data-ccp-props="{}">&nbsp;</span></p>
<p><span data-contrast="none"> </span><span data-contrast="none">Through this collaboration, Lounges.tv and Nile Rodgers will provide rising talent with unprecedented opportunities to showcase their work, gain industry exposure, and generate income in a fairer, more artist-focused way. The partnership will include exclusive events, curated showcases, and direct mentorship initiatives, all powered by Lounges.tv’s cutting-edge platform.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="none"> </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span><span data-contrast="none">“Lounges.tv is a platform that puts artists first,” said Nile Rodgers, “and gives them the tools to take control of their careers.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="none"> </span><span data-contrast="none">Lounges.tv is redefining live streaming and content monetisation for musicians and creators. Unlike traditional platforms, Lounges.tv ensures performers are paid instantly within 24 hours of a stream, earning 80% of all revenue — empowering artists to earn a living doing what they love. Since the platform’s launch in 2023, select independent creators have grossed over £100,000 from engaging their audience via the platform’s streaming tools.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="none">Lounges.tv shareholder and entertainment mogul Simon Cowell commented:</span><span data-contrast="none">  </span><span data-contrast="none">"Nile is a legend. I've known him for years, and he’s one of the most creative minds in music. Having him involved with Lounges.tv is huge for artists and creators. Nile doesn’t just make music - he changes the game. I’m excited to have him on board to keep taking Lounges forward."</span><span data-ccp-props="{&quot;335557856&quot;:16777215}">&nbsp;</span></p>
<p><span data-contrast="none">“Having Nile Rodgers on board is a game-changer,” said Scott Green, CEO, Lounges.tv. “His legacy, influence, and passion for supporting artists aligns perfectly with our vision. Together, we’re building something that will create real opportunities for the next generation of music legends.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="none"> </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"></span><span data-contrast="none">Fans and creators alike can expect exclusive content, behind-the-scenes footage, and one-of-a-kind live experiences from the Lounges.tv and Nile Rodgers partnership, launching this summer.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="none"> </span><span data-contrast="none">For more information, visit </span><a href="http://www.lounges.tv/"><span data-contrast="none">www.lounges.tv</span></a><span data-contrast="none"> or follow @LoungesTV on social media.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="none"> </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335572079&quot;:12,&quot;335572080&quot;:1,&quot;335572081&quot;:4278190080,&quot;469789806&quot;:&quot;single&quot;}">&nbsp;</span><span data-contrast="none"></span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><strong><span data-contrast="auto">About Nile Rodgers</span></strong><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="auto">Nile Rodgers is a Rock &amp; Roll Hall of Fame and Songwriters Hall of Fame inductee, a Grammy Lifetime Achievement awardee, Apple Music Artist-in-Residence and Songwriters Hall of Fame Chairman.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="auto">With CHIC, Nile pioneered a musical language with hits like "Le Freak” and sparked hip-hop with "Good Times” and “Rapper’s Delight”. His work in The CHIC Organization, including Sister Sledge (“We Are Family”), Diana Ross (“I’m Coming Out”) and on his own David Bowie(“Let’s Dance”) and Madonna (“Like A Virgin”). Nile’s body of music has sold 500+ million albums, while his Grammy Award-winning collaborations with Daft Punk (Random Access Memories) and Beyoncé (Renaissance) reflect the vanguard of contemporary hits. Nile’s activism began as a teen in New York City. He participated in LIVE AID and the Concert for Ukraine. After 9/11 Nile co-founded We Are Family Foundation, promoting cultural diversity while empowering young people who are positively changing the world.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;335559739&quot;:0}">&nbsp;</span></p>
<p><span data-contrast="auto">Most recently Nile received the 2024 World Economic Forum’s Crystal Award for his extraordinary efforts to make the world a more peaceful, equal and inclusive place through his music, his exemplary commitment to fighting systemic racism, inequality and injustice, and by championing innovative youth.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;335559739&quot;:0}">&nbsp;</span></p>

<p><span data-contrast="none">London, UK – 04</span><span data-contrast="none">th</span><span data-contrast="none"> August 2025 –&nbsp; </span><span data-contrast="none">Nile Rodgers, the iconic songwriter, composer, producer, arranger, and guitarist, </span><span data-contrast="none">has teamed up with innovative streaming platform Lounges.tv in a ground-breaking partnership designed to spotlight and support emerging music artists.</span><span data-ccp-props="{}">&nbsp;</span></p>


Lounges.tv Wins Creative StartUp Award at the UK StartUp Awards 2025

Lounges.tv has been awarded Creative StartUp of the Year at the UK StartUp Awards 2025. Recognised for its innovative platform supporting content creators with fair pay and fast payouts, Lounges.tv continues to lead the way in reshaping the creator economy.

<p>&nbsp;</p>
<p>We’re excited to announce that Lounges.tv has been named the <strong>Creative StartUp of the Year</strong> at the <strong>UK StartUp Awards 2025</strong>!</p>
<p>This award is a significant milestone in our journey to reshape the creator economy, and we’re incredibly proud to be recognised for our commitment to building a fairer, faster, and more rewarding platform for content creators.</p>
<p><strong>A Moment of Recognition</strong></p>
<p>The UK StartUp Awards celebrate the most innovative and high-potential new businesses across the UK. Run by the team behind the Great British Entrepreneur Awards and the UK Fast Growth Index, the programme shines a spotlight on companies driving forward-thinking solutions and meaningful impact in their industries.</p>
<p>To be recognised among such a dynamic and diverse group of startups is an honour—and a testament to the power of our mission and community.</p>
<p><strong>A Message from Our Co-founder</strong></p>
<p>Reflecting on the win, <strong>Scott Green, Co-founder of Lounges.tv</strong>, shared:</p>
<p>“This recognition is a huge milestone for us, and it wouldn’t have been possible without the incredible support from our team, our investors, and—most importantly—the creators who bring their talent and passion to Lounges.tv every day. Thank you for believing in our mission.”</p>
<p><strong>Why It Matters</strong></p>
<p>At Lounges.tv, we set out to solve a problem many creators face: platforms that take too much, give back too little, and slow down payments. We built Lounges.tv to turn that model on its head—with <strong>faster payouts, fairer revenue share, and a platform designed with creators at the core</strong>.</p>
<p>This award is more than recognition; it’s fuel for what’s next.</p>
<p><strong>What’s Ahead</strong></p>
<p>We’re more focused than ever on continuing to grow the Lounges.tv ecosystem, expand opportunities for creators, and push the boundaries of what’s possible in content streaming and monetisation.</p>
<p>To our community—creators, supporters, and partners—thank you. This win belongs to all of us.</p>
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Why Musicians Should Embrace On-Demand Video

Discover why musicians should embrace on-demand video on Lounges.tv. Learn how to expand your reach, connect with fans, showcase performances, and unlock new monetization opportunities through compelling video content.

<p><span>In today's digital landscape, musicians have a range of opportunities to showcase their talent and connect with fans across the globe. One powerful avenue that musicians should embrace is uploading on-demand video content on Lounges. This blog will delve into the reasons why musicians should consider sharing their music through on-demand video, highlighting the numerous benefits it offers and providing tips to get started on this exciting journey.</span></p>

<h3>Visual Engagement and Storytelling</h3>
<p>Music videos provide a platform for musicians to visually express their artistry and enhance the overall listening experience. By creating compelling visual stories that complement their music, musicians can captivate and engage their audience on a deeper level. Videos allow artists to tell stories, show emotions, and convey their unique vision, making their music more memorable and shareable.</p>
<h3>Expand Your Reach and Discoverability</h3>
<p>Uploading on-demand videos to Lounges.tv can significantly expand your reach and increase your discoverability. We have users actively searching for new music and content. By optimizing your videos with relevant titles and descriptions, you can increase your chances of appearing in search results, attracting new viewers, and ultimately growing your fanbase.</p>
<p><img src="https://19539747.fs1.hubspotusercontent-na1.net/hubfs/19539747/Image%202-1.png" width="3576" height="1666" loading="lazy" alt="Image 2-1" style="height: auto; max-width: 100%; width: 3576px;"></p>
<h3>Connect and Engage with Your Audience</h3>
<p>On-demand videos provide an excellent opportunity for musicians to connect and engage with their audience in a more personal and interactive way. Engaging with your audience creates loyalty and a dedicated fanbase that can support your musical journey.</p>
<h3>Showcasing Live Performances and Behind-the-Scenes</h3>
<p>On-demand videos allow musicians to showcase their previously live performances and behind-the-scenes content, providing fans with a glimpse into their creative process and life on the road. Live performance videos capture the energy and excitement of your shows, allowing fans who may not have had the opportunity to attend in person to experience the magic. Behind-the-scenes videos offer a more intimate look at the music-making process, giving fans a deeper connection to your music.</p>
<h3>“In the Video-on-Demand market, the number of users is expected to amount to 3.4billion by 2027.”</h3>
<p>Source: https://www.statista.com/outlook/dmo/digital-media/video-on-demand/worldwide</p>
<h3>Monetization and Revenue Streams</h3>
<p>On-demand videos offer various monetization opportunities for musicians. We allow creators to monetize their videos and receive 80% of the revenue they generate. Paid within 24 hours too! Additionally, musicians can leverage their videos to promote merchandise, tickets to live shows, and other revenue streams. By building a strong online presence through video content, musicians can create sustainable income streams to support their music careers.</p>
<h3>Getting Started with On-Demand Video:</h3>
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<p><span>Quality Production:&nbsp;</span><span>Invest in high-quality equipment and production values to ensure your videos stand out. High quality cameras, lighting, and audio equipment can significantly enhance the visual and audio experience for your viewers.</span></p>
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<p><span>Visual Storytelling:&nbsp;</span><span>Craft compelling stories and concepts that align with your music. Consider collaborating with directors, cinematographers, or visual artists to bring your vision to life and create visually stunning videos that leave a lasting impression.</span></p>
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<p><span>Consistency and Regular Uploads:&nbsp;</span><span>To maintain audience engagement, establish a consistent upload schedule for your videos. Regularly sharing content keeps your audience entertained and eagerly awaiting your next release.</span></p>
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<p><span>Promotion and Distribution:&nbsp;</span><span>Strategically promote your videos through social media, email newsletters, and collaborations with other creators. Utilize relevant hashtags, promote on socials, and engage with your audience to increase visibility and reach.</span></p>
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<h3>Why Musicians Should Embrace On-Demand Video</h3>
<p>Embracing on-demand video content opens exciting opportunities for musicians to broadcast their work, connect with fans on a deeper level, and monetize their music. Through visuals, storytelling, and regular uploads, musicians can expand their reach, engage with their audience, and build a loyal fanbase. So, start using the power of on-demand video to unleash your creativity, share your music with the world, and embark on an exciting journey of expression and audience connection. The possibilities are limitless, and the stage is yours.</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>

<p><span>In today's digital landscape, musicians have a range of opportunities to showcase their talent and connect with fans across the globe. One powerful avenue that musicians should embrace is uploading on-demand video content on Lounges. This blog will delve into the reasons why musicians should consider sharing their music through on-demand video, highlighting the numerous benefits it offers and providing tips to get started on this exciting journey.</span></p>


The Future of Live Sports Streaming: How PPV is Changing the Game

Discover how Pay-Per-View (PPV) and digital platforms are revolutionising live sports streaming — from interactive fan experiences to affordable access for global audiences.

<h2><span style="font-size: 24px;">Live sports have always been more than just a competition - they bring people together, create shared experiences, and generate moments that stay with fans for a lifetime. Traditionally, watching a fight or a match meant either being at the venue or tuning in via traditional broadcast networks. But as viewing habits shift, so does the way live sports are being consumed.</span></h2>
<p>&nbsp;</p>

<h3>The Shift Towards Digital Sports Streaming</h3>
<p>Streaming platforms have transformed the way audiences engage with sports. From major championship fights to grassroots competitions, digital streaming removes geographic barriers, making events more accessible than ever. Rather than relying solely on TV broadcasts, athletes, promoters, and organisers now have the opportunity to reach global audiences directly.</p>
<p>One of the key drivers of this change is Pay-Per-View (PPV) streaming, which offers a flexible alternative to traditional subscriptions. Rather than committing to long-term packages, viewers can choose to pay only for the events they want to watch. This model is proving to be particularly valuable for combat sports such as boxing and MMA, where dedicated fan bases are eager to follow their favourite fighters, whether it’s local arenas or on an international stage.</p>
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<h3>Beyond Passive Viewing: The Rise of Interactive Sports Experiences</h3>
<p>Another major evolution in sports streaming is the move from passive to interactive viewing experiences. Traditional TV broadcasts offer little beyond the ability to watch, but today’s audiences expect more, real-time engagement, direct interaction with athletes, and a sense of community even when watching remotely.</p>
<p>On Lounges.tv, fans can not only watch live sports events but also engage in live chats, react in real time, send digital support to athletes, and even participate in post-fight discussions. This shift mirrors broader digital trends where content consumption is becoming increasingly social and engaging rather than one-directional.</p>
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<h3>Accessibility and Affordability: Opening Up Sports to a Wider Audience</h3>
<p>Another trend reshaping the industry is the democratisation of sports broadcasting. While high-profile fights and major league matches have traditionally been locked behind expensive paywalls, newer streaming models allow events to be priced flexibly - sometimes for as little as £5.</p>
<p>This approach benefits:</p>
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<p>Emerging athletes, who can showcase their talent to a broader audience</p>
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<p>Family and friends, who can support competitors from anywhere in the world</p>
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<p>Fans, who can access events affordably without needing an expensive cable package</p>
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<p><span style="font-size: 1rem; background-color: transparent;">For sports that rely on strong fan communities, such as combat sports, this accessibility is a game-changer.</span></p>
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<p><span style="font-family: 'Source Serif Pro', serif; font-size: 28px; font-weight: 600; background-color: transparent;">The Role of Production Quality in Streaming Success</span></p>
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<p>With the rise of digital sports streaming, production quality has become a crucial factor in ensuring an engaging viewer experience. High-definition video, multi-angle replays, and immersive audio can bridge the gap between watching at home and being at the venue. Many streaming platforms now work with professional production teams to ensure that even independent or smaller-scale events maintain a broadcast-level presentation.</p>
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<h3>The Future of Live Sports Broadcasting</h3>
<p>As digital platforms continue to evolve, sports broadcasting is likely to become even more interactive and accessible. The integration of real-time fan participation, the rise of direct-to-consumer sports content, and the flexibility of PPV models are shaping the way audiences engage with live events.</p>
<p>For athletes, promoters, and event organisers, adapting to these trends means expanding their reach beyond physical venues and tapping into global fan bases. As audiences increasingly seek more control, better accessibility, and interactive experiences, digital-first sports broadcasting is set to become the new standard.</p>

<h2><span style="font-size: 24px;">Live sports have always been more than just a competition - they bring people together, create shared experiences, and generate moments that stay with fans for a lifetime. Traditionally, watching a fight or a match meant either being at the venue or tuning in via traditional broadcast networks. But as viewing habits shift, so does the way live sports are being consumed.</span></h2>
<p>&nbsp;</p>


Maximize Fan Engagement and Monetization with One 2 One Sessions on Lounges.tv

Boost fan engagement and earnings with One 2 One sessions on Lounges.tv—personalized, private experiences that build deeper connections and loyalty.

<p><span>Are you looking for a way to deepen your connection with fans while also boosting your income? Lounges.tvs One 2 One feature is designed just for that! This innovative feature allows fans to request private, personalized streams with their favourite creators at a premium price, creating unique opportunities for both engagement and monetization.</span></p>

<p>Whether you're an artist, influencer, or content creator, the One 2 One feature can help you offer exclusive, tailored experiences—be it for mentorship, a private album performance, or a one-on-one Q&amp;A session. Best of all, you control the content, the nature of the interaction, and the pricing. Here's how you can leverage One 2 One sessions to take your fan engagement to the next level.</p>
<p>Why Choose One 2 One Sessions?</p>
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<p>1. Build Deeper Connections with Fans</p>
<p>One 2 One sessions offer a unique opportunity to connect with your fans in a more intimate and personalized setting than a standard group livestream. This feature allows you to stand out by providing bespoke experiences that cater specifically to individual fans. The more personal and exclusive the interaction, the more memorable the experience will be for your fans.</p>
<p>By offering these private sessions, you can strengthen your relationship with your followers, making them feel valued and more connected to your journey. Whether it's offering career advice, giving personalized shoutouts, or performing a song just for them, the level of engagement is unparalleled.</p>
<p>2. Control Your Monetization Strategy</p>
<p>As a creator, you have the freedom to decide how much to charge for these private sessions. This flexibility allows you to tailor your pricing to different fan segments—whether it's a high-value mentoring session or a quick, fun chat. You can experiment with different formats and prices to find what resonates best with your audience and maximizes your revenue.</p>
<p>3. Differentiate Yourself as a Creator</p>
<p>The One 2 One feature sets you apart from other creators by offering something that isn't commonly available. It's not just about having a large following; it's about nurturing a loyal and engaged fanbase. By giving fans, the opportunity to engage with you in a more personal and exclusive way, you can foster a deeper connection that enhances their loyalty and support.</p>
<p>Why Fan Engagement Matters</p>
<p>Keeping your audience engaged is essential for your growth as a creator. When fans feel connected to you and invested in your journey, they are more likely to keep coming back for more. This consistent engagement is key to increasing your revenue and sustaining your career over the long term.</p>
<p>Ways to Boost Engagement with One 2 One Sessions:</p>
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<p><strong>Host Private Q&amp;As:</strong><span>&nbsp;</span>Open yourself up to paying fans by offering private Q&amp;A sessions. These can be opportunities for fans to ask personal questions or get insights into your creative process.</p>
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<p><strong>Offer Mentorship Sessions:</strong><span>&nbsp;</span>Share your expertise by mentoring up-and-coming talents or fans who admire your work. This can be particularly valuable if you have specialized skills or knowledge that others would love to learn from.</p>
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<p><strong>Share Exclusive Content:</strong><span>&nbsp;</span>Use One 2 One session to provide exclusive content, such as sneak peeks of upcoming projects, unreleased songs, or a behind-the-scenes look at your creative process.</p>
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<p>The more connected your fans feel, the more likely they are to support you, whether it's through purchasing exclusive content or simply spreading the word about your work.</p>
<p>The Power of the Super Fan</p>
<p>Your most dedicated supporters, or ‘Super Fans‘, are the lifeblood of your community. These are the people who will pay a premium for exclusive content and experiences, share your work with others, and stick by you through thick and thin. Building a strong base of Super Fans can have a tremendous impact on your career.</p>
<p>Why Super Fans Matter:</p>
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<p><strong>They Create Natural Buzz:</strong><span>&nbsp;</span>Super Fans are passionate advocates for your brand. Their enthusiasm helps create organic buzz and attract new fans.</p>
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<p><strong>They Drive Revenue:</strong><span>&nbsp;</span>Super Fans are often willing to pay more for exclusive content and experiences. By offering them special access through One 2 One sessions, you create a new revenue stream that can significantly boost your income.</p>
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<p><strong>They Strengthen Community:</strong><span>&nbsp;</span>A strong community of Super Fans can encourage others to join and support you. Their loyalty becomes a magnet, pulling in more fans and elevating your brand</p>
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<p>Get Closer Than Ever to Your Fans</p>
<p>Lounges.tv's One 2 One sessions allow you to connect with fans on a personal level that goes beyond social media shoutouts or comments. This feature empowers you to build authentic, meaningful relationships with your audience while monetizing your time and talents in a way that isn't possible on other platforms.</p>
<p>Fans, on the other hand, get to experience something truly special—an exclusive and personal interaction with their favourite creators. These sessions offer fans the opportunity to get closer than ever to their idols, making it a win-win for both parties.</p>
<p>Conclusion</p>
<p>The One 2 One feature on Lounges.tv provides an innovative way to maximize both fan engagement and monetization. By offering private, tailored experiences to your fans, you not only build stronger relationships but also create new revenue streams. If you're a creator looking to elevate your connection with fans and stand out from the crowd, it's time to explore the power of One 2 One sessions.</p>
<p>Start offering One 2 One sessions today on Lounges.tv and watch your fan engagement and earnings soar!</p>

<p><span>Are you looking for a way to deepen your connection with fans while also boosting your income? Lounges.tvs One 2 One feature is designed just for that! This innovative feature allows fans to request private, personalized streams with their favourite creators at a premium price, creating unique opportunities for both engagement and monetization.</span></p>


The evolution of live streaming over the past 2 years

Live streaming has rapidly evolved in the creator economy over the past two years, with new tools, trends, and monetization models reshaping how creators connect, perform, and earn online.

<p><span>Live streaming has become an integral part of the creator economy over the past few years. It has allowed creators to connect with their audience in real-time and create engaging content. In the past two years, live streaming has undergone significant changes, driven by new technologies, social media trends, and the pandemic. In this blog post, we will explore how live streaming has changed in the creator economy over the past two years.</span></p>
<h2>Driven by social media</h2>
<p>Live streaming on social media platforms has become more and more popular over the last few years, with platforms adding in new features, encouraging creators to go Live and offering a unique experience to connect with your following. Live streaming is more true to life and a more personal experience however creators are not rewarded fairly by the big social platforms.</p>
<h2>Better than ever!</h2>
<p>Live streaming has become more professional over the past two-years with the more mainstream creators signing to bigger companies to live stream events and concerts. Concerts streamed via platforms during the Pandemic made artists realize that they can reach previously untapped audiences and easily reach their fans around the world.</p>
<p>Many creators are putting a huge focus on quality and raising the bar in terms of stream quality and production value. Continuously closing the quality gap between the creator economy and the entertainment industry. Open source software is now being used to add advertisements, loading screens, watermarks and overlays as well as mixing sound and visuals better than creators ever have been able to before. RTMP streaming tools can provide professional editing and production tools. Read here how to stream to Lounges.tv via RTMP.</p>
<h2>The world’s gone virtual!</h2>
<p>The Pandemic has accelerated growth of virtual events and live streaming has played a significant role in this. Many creators have started hosting virtual events including; concerts, conferences, workshops, competitions and many more. This has allowed them to connect with their audience and monetize their content, even at times when physical events have not been possible.</p>
<h2>Mo’ Money Mo’ Platforms!</h2>
<p>The creator economy is on fire and live streaming has become a primary choice of the revenue opportunity. Many platforms have introduced rewards systems, in-app currencies and gits where the users can send donations to creators. Alternatively, some platforms like Lounges.tv are offering pay-per-view or tip based content where the audience pays to support their favorite creators. Lounges.tv believe in simplicity - just pay your favorite creators for content, no subscriptions, no tokens, no gimmicks.</p>
<h2>There is always a bigger fish!</h2>
<p>With the rise of live streaming, competition has increased significantly over the past two years. Creators now need to produce high-quality content consistently to attract and retain their audience. But don’t be put off, you might feel like everybody only cares about the top 1% of creators, but Lounges.tv aims to level the playing field. You can start earning from viewer one, sign up here.</p>
<p>In conclusion, live streaming has undergone significant changes in the creator economy over the past two years. But things are only just getting started. Lounges.tv is building a creator-first structure where all artists, educators and content owners get the same treatment when it comes to rewards.</p>
<p>Join us on the journey<span>&nbsp;</span><a href="https://lounges.tv/auth/register">here</a>.</p>

<p><span>Live streaming has become an integral part of the creator economy over the past few years. It has allowed creators to connect with their audience in real-time and create engaging content. In the past two years, live streaming has undergone significant changes, driven by new technologies, social media trends, and the pandemic. In this blog post, we will explore how live streaming has changed in the creator economy over the past two years.</span></p>


How to get started live streaming your music from home

Want to live stream your music from home? Discover the essential gear, setup tips, and engagement strategies to start streaming on Lounges.tv with confidence.

<p><span>Live streaming your music from home can be an excellent way to showcase your talent and connect with a wider audience. It can be a fun and engaging way to share your passion for music with others. In this blog post, we will discuss how to get started with live streaming your music from home. It is easier than you think.</span></p>
<h2>Gather Equipment</h2>
<p>The equipment you need will depend on the platform you have chosen and the quality of the stream you want to produce. At a minimum, you will need a computer or smartphone with a camera and microphone. You may also want to invest in a high-quality microphone, audio interface, and camera to improve the sound and video quality of your stream. To connect your microphone and instruments to the stream, you will also need an audio interface. Don’t worry, this sounds complicated but it’s easy!</p>
<p>Here are some recommended products for different budgets.</p>
<h3>Microphones</h3>
<p>Good -<span>&nbsp;</span><a target="_blank" href="https://www.gear4music.com/Recording-and-Computers/Shure-SM7B-Dynamic-Studio-Microphone/G6X" rel="noopener">Shure SM7B Dynamic Studio Microphone</a></p>
<p>Better -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/dp/B00B5ZX9FM/" rel="noopener">Audio-Technica AT2020USB+</a></p>
<p>Best -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/Razer-Studio-Grade-Multi-Pattern-Microphone-Headphone/dp/B079YFGX3M" rel="noopener">Razer Seiren Elite</a></p>
<h3>Cameras</h3>
<p>Good -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/Logitech-Calling-Recording-Microphones-Adjustable/dp/B006A2Q81M" rel="noopener">Logitech C920</a></p>
<p>Better -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/Elgato-Facecam-Conferencing-Fixed-Focus-Zoom/dp/B0973DV11T" rel="noopener">Elgato Facecam</a></p>
<p>Best -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/dp/B07TTD9VM3/ref=asc_df_B07TTD9VM31677525960000" rel="noopener">Canon Powershot G7X MkII</a></p>
<h3>Audio Interface</h3>
<p>Good -<span>&nbsp;</span><a target="_blank" href="https://www.thomann.de/gb/ik_multimedia_irig_2.htm" rel="noopener">iRig Multimedia</a></p>
<p>Better -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/M-Audio-AIR-192-Studio-Grade-Instruments/dp/B07YYWLGFM" rel="noopener">M-Audio AIR 192x4</a></p>
<p>Best -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/dp/B07QR6Z1JB" rel="noopener">Focusrite scarlett solo 3rd gen</a></p>
<h2>Test your setup</h2>
<p>Before you go live, have a play around with the features on the streaming platform, watch some streams from other musicians and figure out how your equipment works (you can find help &amp; support for streaming on Lounges.tv<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/for-creator" rel="noopener">here</a>).</p>
<p>Before going live it is essential to test your setup. Make sure you have a stable internet connection and your battery has enough charge or is plugged in. You can use an online speed test tool to check your internet speed. Before going live, you can use the ‘Soundcheck &amp; Go Live’ window in the pre-stream lobby to test your camera and microphone. Get your angle right, ensure all external devices are connected and the audio is clear.</p>
<h2>Choose your streaming schedule</h2>
<p>Consistency is key when it comes to Live streaming. Decide on a regular schedule that works for you and your audience. Most people are at home looking for content to watch in the evenings outside of the common working hours. Take into consideration that Lounges.tv is set up to UK time. Make sure to promote your Live stream on your other social media platforms to drive traffic.</p>
<h2>Engage with your audience</h2>
<p>Take full advantage of the interactive features on Lounges.tv to create a connection with your audience. Use the hat feature, invite audience members onto the stage with you, take some time to answer questions and respond to feedback. Viewers are looking for a more immersive experience and to feel closer to the creators. Read more<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/for-creator" rel="noopener">here</a></p>
<p>In conclusion, by choosing the right platform and the right devices you can create a successful live stream. So, what are you waiting for? Start live streaming your music from home today on<span>&nbsp;</span><a href="https://lounges.tv/auth/register">Lounges.tv</a></p>


<p><span>Live streaming your music from home can be an excellent way to showcase your talent and connect with a wider audience. It can be a fun and engaging way to share your passion for music with others. In this blog post, we will discuss how to get started with live streaming your music from home. It is easier than you think.</span></p>


How to increase engagement on live streams

Boost audience engagement with interactive live streaming on Lounges.tv. Discover tips to plan, connect, and keep viewers coming back.

<p><span>Live streaming has become a popular way for people to share their talent, interact with their audience and create new and innovative ways to reach previously untapped audiences. With interactive live streaming, you can take your audience engagement to the next level by incorporating real-time interactions and feedback; Take song requests, respond to questions or even bring people up onto the stage with you to make the audience feel more included and give them a more personal experience than just online content.</span></p>
<p>Keeping your audience as involved and engaged is a continuing challenge for all creators. Here are some pointers to think about if you are trying to give your audience a live streaming unique experience:.</p>
<h2>Plan Ahead</h2>
<p>The key to a successful live stream is preparation. You should have a clear structure of what you want to accomplish and the content you are going to deliver at each stage of the stream. Before you go live, create some notes, a set list or a script that outlines what you will be delivering to the audience.</p>
<h2>Keep it interesting</h2>
<p>If your live stream is boring, your audience is likely to tune out. Keep things interesting by changing it up. One idea is to stop and answer some questions from the chat or bring members of the audience into the stream to share the experience with them. You could also give shoutouts to viewers who are giving Tips or feedback in the chat.</p>
<h2>Be Authentic</h2>
<p>Authenticity is the key to building a strong following. Don’t be afraid to show your personality and be yourself. Remember, if you are charging to watch your streams or encouraging tips then it is important to keep content exclusive and give your followers an obvious reason to come to your live streaming platform.</p>
<h2>Stay Engaged after the stream ends</h2>
<p>Engagement doesn't end when your Live stream is over. Take a look through the chat after you have ended the stream to thank your audience, respond to feedback or tease more live streams in the future. We recommend that you recycle your live stream as rewatchable content, this happens automatically on Lounges.tv.</p>
<p>Keeping your audience engaged on Lounges.tv is the key to building up a consistent following. It takes time to build up a consistent audience but with Lounges.tv you can start to be rewarded from your very first viewer.</p>
<p>Get started with Live Streaming on Lounges.tv,<span>&nbsp;</span><a href="https://lounges.tv/auth/register">sign up now.</a></p>


<p><span>Live streaming has become a popular way for people to share their talent, interact with their audience and create new and innovative ways to reach previously untapped audiences. With interactive live streaming, you can take your audience engagement to the next level by incorporating real-time interactions and feedback; Take song requests, respond to questions or even bring people up onto the stage with you to make the audience feel more included and give them a more personal experience than just online content.</span></p>


Showcase on Lounges.tv: Where Talent Speaks Louder Than Numbers

Tired of chasing followers for fame? Showcase by Lounges.tv puts real talent—not algorithms—center stage with industry mentors and real career opportunities.

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<p><span>Once upon a time, if you were a talented singer, dancer, or comedian, all you had to do was show up at the right audition, dazzle a few decision-makers, and wait for your big break. Fast forward to today, and that dream feels almost laughably outdated. The gates of opportunity in the entertainment industry have shifted—now guarded by algorithms, follower counts, and virality rather than talent, grit, or originality.</span></p>
<p>Take YouTube, for example. With over 2.5 billion monthly users, it's easy to see why it's still seen as a launchpad for creators. But here's the harsh truth: only a tiny fraction of those creators ever makes enough to quit their day jobs. In fact, over 90% of YouTubers don't make enough to surpass the poverty line. You need tens of thousands of subscribers and hundreds of thousands of views just to start earning the kind of money that could pay for your Wi-Fi bill. And that's after YouTube takes its 45% cut of your ad revenue. It's like running a marathon where the finish line keeps moving further away.</p>
<p>And then there's TikTok—a platform built on the promise of overnight stardom. Sure, we all know stories of someone who went from zero to hero with a viral dance or a clever comedy skit. But what you don’t often hear is how that million-view video might net its creator a mere $20 from the TikTok Creator Fund. That’s right—$20 for something that could take hours, if not days, to conceptualize, shoot, and edit. And once the views dry up? So does the income.</p>
<h3>The Numbers Game That Nobody Wins</h3>
<p>The real kicker? Even if you manage to amass a respectable following, you're still not guaranteed success. Record labels and talent agencies—those once-mythical institutions that would pluck undiscovered talent from obscurity—are no longer just looking for talent. They're looking for marketability. For them, it's not just about how well you can sing, act, or perform; it's about how many followers you have on Instagram, how many likes your last post received, and how easily they can package you for the masses.</p>
<p>This shift has left countless talented individuals out in the cold. You could be the next Adele or Robin Williams, but if you don't have the social media numbers to back it up, chances are, the industry won't even give you a second glance.</p>
<h3>Enter Showcase: Where Talent Finally Takes Centre Stage</h3>
<p>This is exactly the problem Lounges.tv's Showcase aims to solve. It's a competition platform, yes—but it’s also a statement. A bold declaration that talent still matters. That your worth as a creator isn't defined by how many followers you have or how well you play the algorithm game.</p>
<p>Here, it's not about popularity contests—it's about skill, creativity, and authenticity. Whether you're a musician, comedian, dancer, or even a football freestyler, Showcase is designed to give you a stage where talent—not followers—is the currency.</p>
<p>And what truly sets Showcase apart is its lineup of industry mentors and ambassadors who are there to support you—not just judge you. We're talking heavyweights like:</p>
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<p>Professor Green, who doesn't just select the best rapper but offers them a studio session that could change their career.</p>
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<p>Omid Djalili, a comedy legend, who gives the best stand-up comedian a stage appearance and representation with his agency.</p>
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<p>Roberto Carlos, a football icon, who offers the winner of the football skills competition signed merchandise, a personal meeting, and even mentorship.</p>
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<p>Simon Cowell, a music industry giant, who provides the best hitmaker with an exclusive mentoring session, offering invaluable guidance to break into the industry.</p>
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<p>These aren't just prizes—they're opportunities. Opportunities to be seen, to learn, and to grow in ways that traditional platforms rarely offer.</p>
<h3>It's About More Than Just Exposure</h3>
<p>But Showcase isn't just about giving creators a shot at fame. It’s about building something sustainable. Through Lounges.tv's features like Live Lounge, Stream Drop, and One2One sessions, creators can connect directly with their audiences. Not just for fleeting moments of virality, but for meaningful, lasting engagement. And unlike traditional platforms, Lounges.tv ensures that creators are fairly compensated for their work—because passion alone doesn't pay the bills.</p>
<p>By building a community of superfans—people who genuinely appreciate and support your craft—you’re not just chasing clicks and likes. You're building a career. A real, sustainable career where your talent, not your follower count, is what matters.</p>
<h3>A New Era of Talent Discovery</h3>
<p>The entertainment industry is changing, and platforms like Showcase are leading the charge. It’s a reminder that while algorithms may rule the digital world, there's still space for creativity, authenticity, and skill. For those who feel overlooked and undervalued by traditional platforms, Showcase offers more than just a competition—it offers hope.</p>
<p>In a world obsessed with numbers, Showcase dares to say that talent is still king. And maybe—just maybe—that's exactly what the industry needs right now.</p>

<p><span>Once upon a time, if you were a talented singer, dancer, or comedian, all you had to do was show up at the right audition, dazzle a few decision-makers, and wait for your big break. Fast forward to today, and that dream feels almost laughably outdated. The gates of opportunity in the entertainment industry have shifted—now guarded by algorithms, follower counts, and virality rather than talent, grit, or originality.</span></p>


Discover the Future of Talent with Lounges.tv: New "Showcase" app powered by Lounges.tv Launches with First Competition fronted by Rap Icon Professor Green

Lounges.tv and Professor Green launch Showcase—a free rap competition giving UK talent real prizes, exposure, and a creator-first platform to shine.

<p><span>Lounges.tv, the revolutionary creator-first streaming platform backed by entertainment titan Simon Cowell, is set to change the game for emerging talent with the launch of "Showcase". This innovative series of digital competitions, fronted by celebrity ambassadors, kicks off with an exciting solo rap competition led by none other than British rap legend Professor Green.</span></p>
<p>Lounges.tv, available now through their app and online, gives aspiring creators across categories like music, comedy, fitness, gaming, and beauty the chance to shine like never before. Whatever their amazing talent Showcase offers a level playing field for all.</p>
<p>The Professor Green Solo Rap Competition</p>
<p>The first competition to hit the platform is designed to uncover the UK’s next great solo rap star, with Professor Green at the helm. Known for his chart-topping hits and passionate advocacy for mental health, Professor Green is throwing his support behind aspiring rappers who are ready to take their talent to the next level. Contestants can submit original rap performances (2-4 minutes) to compete for some serious prizes.</p>
<h3>Among the prizes:</h3>
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<p>A day in the studio with Professor Green himself</p>
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<p>Music distribution from industry leader Amuse</p>
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<p>A year-long marketing package from un:hurd</p>
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<p>£1k stylish wardrobe essentials from Boohoo</p>
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<p>And the best part? Entering the competition is completely free. Fans play a crucial role too, voting for their favourite performances by swiping right or giving a thumbs-up. The more love the artists get, the better their chances of being discovered.</p>
<p>Professor Green on the Competition</p>
<p>“I’m on the hunt for the next big UK rapper,” says Professor Green. “Not only will the winner spend time with me in the studio, but they'll get the full package: distribution, marketing, and even some fresh Boohoo garms. The more fans get behind them, the more eyes will be on them, and trust me, I’ll be watching closely.”</p>
<p>A Platform Built for Creators</p>
<p>“We created Lounges.tv to empower creators,” says founder Scott Green. “Showcase is the perfect stage for emerging talent, and we’re thrilled to have Professor Green leading the charge with our first competition. Whether you’re into rap, gaming, comedy, or fitness, there’s a place for you on Lounges, and we’re committed to helping creators get the recognition they deserve.”</p>
<p>Craig Gardner, Co-Founder and Chief Product Officer, adds, "We named it 'Showcase' for a reason. It’s about giving creators a space to shine. On other platforms, it’s tough to stand out unless you already have a massive following, but we’ve built Lounges.tv to showcase hidden talent and make sure they get the support they deserve from the public."</p>
<p>The Pro Green competition launches on 26th September and will run for 6 weeks, followed in quick succession by more exciting chances for emerging talent in other music genres, comedy, fitness and more. All led by world class celebrity ambassadors, including Simon Cowell himself. Stay posted….</p>
<p>The Lounges.tv Difference</p>
<p>Lounges.tv isn’t just about competitions. It’s a full-featured streaming platform where creators of all kinds—whether musicians, comedians, chefs, or fitness experts—can monetise their content and connect with fans. The platform offers live interactive streaming, video-on-demand “Stream Drops,” and one-on-one fan interactions. Unlike traditional ad-based platforms, creators on Lounges.tv keep 80% of all the streaming revenue they generate from tickets and tips, and get paid within 24 hours of their content going live.</p>
<p>Supported by industry giants like Simon Cowell, Prince’s former manager Kiran Sharma, and BBC iPlayer’s Ben Lavender, Lounges.tv is setting a new standard for digital content platforms.</p>
<p>Ready to discover the next big talent? Visit Lounges.tv or download the app today.</p>

<p><span>Lounges.tv, the revolutionary creator-first streaming platform backed by entertainment titan Simon Cowell, is set to change the game for emerging talent with the launch of "Showcase". This innovative series of digital competitions, fronted by celebrity ambassadors, kicks off with an exciting solo rap competition led by none other than British rap legend Professor Green.</span></p>


Building an Engaged Audience: Key Strategies for Success

Learn how to build an engaged livestreaming audience with proven strategies for branding, consistency, audience interaction, and content promotion. Whether you're a musician, gamer, or educator, discover how to grow a loyal and thriving community.

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<div><span>In recent years, live streaming has become a popular way for content creators to connect with their audience in real-time. Whether you're a gamer, musician, artist, or educator, building an engaged audience is crucial for success. In this blog post, we explore the key strategies that can help you create a thriving community and meaningful interactions whilst streaming.</span>
<h3>Define Your Brand and Target Audience</h3>
<p>Before getting into live streaming, it's important to define your brand and identify your target audience. What makes you unique from other creators? What kind of content do you want to share? By having a clear understanding of your brand, you can set up your livestreams to appeal to your intended audience, attracting more viewers who love your style and same interests.</p>
<h3>Consistency is Key</h3>
<p>Consistency plays a key role in building an engaged audience. Create a regular streaming schedule that works for you and stick to it. Consistency also helps your audience know when to expect your livestreams, making it easier for them to plan and join in around their own schedules. When you're consistent, viewers are more likely to become loyal followers who return for each session, leading to increased engagement over time.</p>
<h3>“Users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content.”</h3>
<p>Source: https://www.forrester.com/report/Prepare-To-Support-Video-Livestreaming-For-Customer-Experiences/RES135382</p>
<h3>Create Compelling Content</h3>
<p>Live streaming is all about creating an immersive, compelling experience for your audience. While it's important to have a plan for your live streams, try to be flexible and open to spontaneous moments that can occur during live broadcasts. Encourage your audience to participate by asking questions, running polls, or hosting interactive games. By involving your viewers, you make them feel connected and valued, creating a sense of community.</p>
<h3>Engage with Your Audience</h3>
<p>Engagement works the same whether you are a creator or viewer. When streaming, respond to comments, questions, and suggestions from your audience. Make sure to acknowledge your viewers by their usernames, mention their input, and create a friendly and welcoming atmosphere. By engaging with your audience, you build and establish a genuine connection, which can lead to increased loyalty and word-of-mouth promotion.</p>
<h3>Promote Cross-Platform Interaction</h3>
<p>To expand your community, make use of other social media platforms to promote your content. Share highlights, behind-the-scenes moments, or announcements. Encourage viewers to follow you on these platforms to stay updated and provide additional ways to interact. Cross-platform promotion helps you reach a wider audience and encourages them to join your livestreams.</p>
<h3>Collaboration and Networking</h3>
<p>Collaborating with other creators or influencers can be highly beneficial. Look for opportunities to collaborate on joint livestreams, guest appearances, or even shout-outs. By teaming up with others, you can get your content out to new audiences and expand your overall reach. Networking with fellow creators can also provide valuable insights and support in your live streaming journey.</p>
<h3>Continuously Improve and Adapt</h3>
<p>Live streaming is an evolving platform - it's essential to always improve and adapt your content and approach. Pay attention to your audiences' feedback, analyse your livestream analytics, and experiment with different topics to see which one works best. Don't be afraid to try new things to keep your content fresh and engaging.</p>
<h3>“With regard to performance, commitment, effort, dedication, there is no middle ground. You do something very well or not at all.”</h3>
<p>- Ayrton Senna, 3x Formula One World Champion</p>
<h3>Growth and Success</h3>
<p>Building an engaged audience on a live streaming platform takes time, effort, and a commitment to creating valuable content. By defining your brand, being consistent, engaging with your audience, promoting, collaborating, and continuously improving, you can form a solid community of loyal followers. The key is to prioritise building real connections with your audience, a sense of community, and delivering meaningful content. With dedication and perseverance, you can create a thriving live streaming community that supports and engages with your content, opening exciting opportunities for growth and success. Happy live streaming!</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>
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<div><span>In recent years, live streaming has become a popular way for content creators to connect with their audience in real-time. Whether you're a gamer, musician, artist, or educator, building an engaged audience is crucial for success. In this blog post, we explore the key strategies that can help you create a thriving community and meaningful interactions whilst streaming.</span>
<h3>Define Your Brand and Target Audience</h3>
<p>Before getting into live streaming, it's important to define your brand and identify your target audience. What makes you unique from other creators? What kind of content do you want to share? By having a clear understanding of your brand, you can set up your livestreams to appeal to your intended audience, attracting more viewers who love your style and same interests.</p>
<h3>Consistency is Key</h3>
<p>Consistency plays a key role in building an engaged audience. Create a regular streaming schedule that works for you and stick to it. Consistency also helps your audience know when to expect your livestreams, making it easier for them to plan and join in around their own schedules. When you're consistent, viewers are more likely to become loyal followers who return for each session, leading to increased engagement over time.</p>
<h3>“Users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content.”</h3>
<p>Source: https://www.forrester.com/report/Prepare-To-Support-Video-Livestreaming-For-Customer-Experiences/RES135382</p>
<h3>Create Compelling Content</h3>
<p>Live streaming is all about creating an immersive, compelling experience for your audience. While it's important to have a plan for your live streams, try to be flexible and open to spontaneous moments that can occur during live broadcasts. Encourage your audience to participate by asking questions, running polls, or hosting interactive games. By involving your viewers, you make them feel connected and valued, creating a sense of community.</p>
<h3>Engage with Your Audience</h3>
<p>Engagement works the same whether you are a creator or viewer. When streaming, respond to comments, questions, and suggestions from your audience. Make sure to acknowledge your viewers by their usernames, mention their input, and create a friendly and welcoming atmosphere. By engaging with your audience, you build and establish a genuine connection, which can lead to increased loyalty and word-of-mouth promotion.</p>
<h3>Promote Cross-Platform Interaction</h3>
<p>To expand your community, make use of other social media platforms to promote your content. Share highlights, behind-the-scenes moments, or announcements. Encourage viewers to follow you on these platforms to stay updated and provide additional ways to interact. Cross-platform promotion helps you reach a wider audience and encourages them to join your livestreams.</p>
<h3>Collaboration and Networking</h3>
<p>Collaborating with other creators or influencers can be highly beneficial. Look for opportunities to collaborate on joint livestreams, guest appearances, or even shout-outs. By teaming up with others, you can get your content out to new audiences and expand your overall reach. Networking with fellow creators can also provide valuable insights and support in your live streaming journey.</p>
<h3>Continuously Improve and Adapt</h3>
<p>Live streaming is an evolving platform - it's essential to always improve and adapt your content and approach. Pay attention to your audiences' feedback, analyse your livestream analytics, and experiment with different topics to see which one works best. Don't be afraid to try new things to keep your content fresh and engaging.</p>
<h3>“With regard to performance, commitment, effort, dedication, there is no middle ground. You do something very well or not at all.”</h3>
<p>- Ayrton Senna, 3x Formula One World Champion</p>
<h3>Growth and Success</h3>
<p>Building an engaged audience on a live streaming platform takes time, effort, and a commitment to creating valuable content. By defining your brand, being consistent, engaging with your audience, promoting, collaborating, and continuously improving, you can form a solid community of loyal followers. The key is to prioritise building real connections with your audience, a sense of community, and delivering meaningful content. With dedication and perseverance, you can create a thriving live streaming community that supports and engages with your content, opening exciting opportunities for growth and success. Happy live streaming!</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>
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Ensuring Quality: Best Practices for Reliable and High-Quality Live Streaming

Ensure a smooth, professional live stream with these best practices—learn how to optimize your internet, lighting, audio, and audience engagement to deliver high-quality content that keeps viewers coming back.

<p><span>Live streaming has become a powerful tool for content creators to connect with their audience in real-time. However, ensuring a reliable and high-quality live streaming experience is crucial for maintaining viewer engagement and satisfaction. In this blog post, we explore the best practices that can help you deliver a smooth running, professional live streaming experience</span></p>

<h3>Internet Connection and Bandwidth</h3>
<p>A stable and reliable internet connection is the first step for a successful live stream. Ensure that you have a high-speed internet connection with sufficient upload bandwidth to handle the data transfer requirements that streaming demands. Consider using a wired connection instead of Wi-Fi, as it tends to provide a more stable connection. Conduct regular speed tests to monitor your internet connection and fix any issues promptly.</p>
<h3>Lighting and Audio</h3>
<p>Good lighting and audio quality are essential for creating a professional and engaging live streaming experience. Ensure that your streaming area is well-lit, with lighting that enhances visibility and eliminates shadows or glare. Invest in a good microphone or audio setup to deliver clear and high-quality sound to your viewers. You should consider using a separate microphone instead of relying on the built-in microphone of your camera or computer for improved audio.</p>
<h3>“Viewers abandon poor quality live streams in 90 seconds or less.””</h3>
<p>Source: https://www.techradar.com/news/how-to-ensure-a-full-live-streaming-experience</p>
<h3>Test Your Stream</h3>
<p>Before going live, always perform tests to ensure that your stream is working as it should. Check the video and audio quality and confirm that any overlays or graphics are displaying properly. Monitor your stream during the broadcast to catch any issues early on and adjust it if necessary. Remember to pay attention to viewer feedback and address any technical issues to maintain a smooth streaming experience.</p>
<h3>Plan and Prepare</h3>
<p>Planning and preparing your content ahead of time can significantly improve the quality of your live streams. Develop a clear outline or script of what you'd like to cover. Consider having extra visuals, pre-recorded videos, or images ready to enhance the visual experience. This preparation will help you deliver a well-structured and organized stream, keeping your audience engaged throughout the broadcast.</p>
<h3>Engage with Your Audience</h3>
<p>Engagement is a vital aspect of live streaming. You should encourage viewers to interact with you through live chat, polls, or Q&amp;A segments. Respond to their comments, questions, and feedback during the stream to build a sense of connection and community. Acknowledge and appreciate your audience's presence to make them feel valued and engaged. Active engagement helps build a loyal following and improves the overall quality of the live stream.</p>
<h3>Seek Feedback</h3>
<p>Seek feedback from your audience through surveys, social media, or direct messaging. Feedback can help you identify areas for improvement and enable you to create your future live streams to better meet the expectations of your viewers.</p>
<h3>Ensuring Quality</h3>
<p>Delivering a reliable and high-quality live streaming experience requires careful attention to technical aspects, content prep, and audience engagement. Embrace the best practices and continuously strive to improve your streaming setup and content delivery. Remember, a reliable and high-quality live streaming experience not only keeps your viewers engaged but also helps you build a loyal and growing audience. Let's get streaming!</p>

<p><span>Live streaming has become a powerful tool for content creators to connect with their audience in real-time. However, ensuring a reliable and high-quality live streaming experience is crucial for maintaining viewer engagement and satisfaction. In this blog post, we explore the best practices that can help you deliver a smooth running, professional live streaming experience</span></p>


The Impact of Our Broad Team of Ambassadors on Lounges.tv

Discover how Adam Smith and Jason Fox are shaping sports and fitness on Lounges.tv, connecting creators and fans through exclusive, expert-led content.

<p><span>At Lounges.tv, we pride ourselves on being a platform that connects fans and creators through meaningful, engaging, and exclusive content. A vital part of our success is our diverse team of ambassadors who bring unique expertise, charisma, and passion to our community. Today, we spotlight two of our most influential ambassadors: Adam Smith, "The Voice of Boxing," and Jason Fox, a former Special Forces Sergeant and now a renowned broadcaster. These dynamic personalities have joined Lounges.tv to help shape our sports and fitness categories, inspiring fans and creators alike.</span></p>
<h3>Adam Smith: "The Voice of Boxing"</h3>
<p>When it comes to sports broadcasting, few names carry the weight and recognition that Adam Smith does. A titan in the world of sports commentary, Adam recently joined Lounges.tv as an ambassador and advisor for our sports category. With nearly three decades at Sky Sports, where he rose to the position of Head of Boxing, Adam has been a pivotal figure in the resurgence of the sport. His iconic commentary moments, like his electrifying call, "Lift off for AJ", during Anthony Joshua's meteoric rise, have become embedded in the memories of sports enthusiasts around the globe.</p>
<h3>A Legendary Career in Sports Broadcasting</h3>
<p>Adam’s journey in sports broadcasting is nothing short of extraordinary. Starting from humble beginnings, where he would commentate into a Dictaphone as a child, Adam pursued his passion with relentless dedication. His education in drama and television at Davidson College in North Carolina and Warwick University, coupled with his experiences at CNN, NBC, and ITN, shaped his expertise. At Sky Sports, Adam crafted and voiced all-sports shows, presented during the early days of Sky Sports News, and became a key figure in the boxing world.</p>
<p>His unique insights and authoritative voice have provided fans with unforgettable experiences, whether it was ringside commentary for historic bouts like Floyd Mayweather vs. Conor McGregor or Anthony Joshua vs. Wladimir Klitschko. Adam also played a vital role in elevating women's boxing, promoting pioneers like Katie Taylor, and contributing to the first all-female fight card at the O2 Arena.</p>
<h3>Championing Boxing on Lounges.tv</h3>
<p>Now, Adam is bringing his wealth of knowledge, experience, and passion to Lounges.tv. As an ambassador, he has been instrumental in developing the sports category, where he streams his newly launched podcast, The Voice of Boxing. Featuring special guests and insider stories from the world of boxing, Adam's podcast has quickly become a must-watch for boxing fans. His presence on Lounges.tv is more than just a voice; it's a legacy that continues to build, inspire, and engage a new generation of sports enthusiasts.</p>
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<h3>Why Adam Smith Joined Lounges.tv</h3>
<p>"I joined Lounges.tv because it represents a fresh, dynamic approach to connecting fans with the sports and stories they love. This platform offers a unique way to share my passion for boxing and engage with fans on a more personal level. Lounges.tv is changing the game by giving creators like myself complete control over our content and how we connect with our audience. It’s exciting to be a part of a platform that values authenticity and innovation." – Adam Smith</p>
<h3>Jason Fox: From Special Forces to Fitness Icon</h3>
<p>While Adam Smith has brought the thrill of boxing to Lounges.tv, Jason Fox, a former Special Forces Sergeant, broadcaster, and bestselling author, is taking the fitness category by storm. Known for his incredible career in the Special Boat Service (SBS) and his popular TV shows like Channel 4's SAS: Who Dares Wins and FOX TV's Special Forces: World's Toughest Test, Jason has become a household name for resilience, leadership, and mental toughness.</p>
<h3>A Journey of Courage and Resilience</h3>
<p>Jason’s story is a testament to grit and determination. His 20 years of service in the Royal Marine Commandos and SBS have shaped him into a leader whose experience extends beyond the battlefield. He is also a producer and presenter of critically acclaimed documentaries such as Inside the Real Narcos and Return to Afghanistan, which provide deep insights into his life and the world around him. His books, including the Sunday Times bestsellers Battle Scars, Life Under Fire, and his latest, Embrace the Chaos, offer a raw and personal look into his experiences and struggles with mental health, which he now uses to inspire others.</p>
<p>Jason has recently embarked on his third UK tour, discussing his military career and mental health journey, positioning himself as a leading advocate for mental well-being. His powerful storytelling and openness have made him a revered figure in the fitness and wellness space.</p>
<h3>Leading the Fitness Charge on Lounges.tv</h3>
<p>As the new ambassador and advisor of the fitness category on Lounges.tv, Jason brings his ethos of embracing challenges and pushing limits. He aims to create a community that thrives on resilience and growth. Keep an eye out for the upcoming "Jason Fox Competition" on Lounges.tv, where aspiring fitness fanatics will have the chance to prove their mettle. With Jason's guidance, the fitness category is set to become a powerhouse of motivation, training, and mental fortitude.</p>
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<h3>Why Jason Fox Joined Lounges.tv</h3>
<p>"Joining Lounges.tv felt like a natural fit for me. It’s a platform that allows creators to have a real impact and connect with their audience in an authentic way. I'm passionate about fitness and mental resilience, and Lounges.tv provides a space where I can share that passion directly with a community that values it. It's not just about broadcasting; it’s about engaging, inspiring, and making a difference." – Jason Fox</p>
<h3>The Power of Our Ambassadors</h3>
<p>At Lounges.tv, our ambassadors are more than just faces of the platform—they are the driving force behind our community's growth and engagement. Adam Smith and Jason Fox bring unparalleled expertise in their respective fields, helping to elevate Lounges.tv as a hub for unique, exclusive content across sports and fitness.</p>
<p>By sharing their journeys, expertise, and passion, they create a deeper connection with fans, bringing them closer to the action, the stories, and the personalities they love. They also provide invaluable mentorship and inspiration to creators on Lounges.tv, encouraging them to push boundaries and explore new content formats.</p>
<h3>Conclusion</h3>
<p>The impact of our ambassadors goes far beyond their impressive resumes. Their involvement with Lounges.tv enhances the platform's credibility and content quality while also providing fans with access to genuine experts and inspiring role models. We are excited to see how Adam Smith and Jason Fox continue to shape the future of Lounges.tv, and we invite you to join us in this journey.</p>
<p>Stay tuned for more exclusive content, podcasts, competitions, and much more as we continue to build a community where creators and fans thrive together.</p>

<p><span>At Lounges.tv, we pride ourselves on being a platform that connects fans and creators through meaningful, engaging, and exclusive content. A vital part of our success is our diverse team of ambassadors who bring unique expertise, charisma, and passion to our community. Today, we spotlight two of our most influential ambassadors: Adam Smith, "The Voice of Boxing," and Jason Fox, a former Special Forces Sergeant and now a renowned broadcaster. These dynamic personalities have joined Lounges.tv to help shape our sports and fitness categories, inspiring fans and creators alike.</span></p>


Embrace the Power of Live Streaming: Why You Should Start Livestreaming Today

Thinking about live streaming? Discover how going live on Lounges.tv can help you connect globally, showcase your talents, earn income, and build real-time engagement with your audience—all while growing personally and professionally.

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<div><span>In the digital age, live streaming has emerged as a powerful tool that allows individuals to connect, share, and engage with audiences in real-time. If you're thinking whether to start live streaming, this blog post will provide you with reasons to take the leap and embrace the world of live streaming.</span>
<h3>Connect with a Global Audience</h3>
<p>Live streaming provides you with the opportunity to connect with a global audience like never before. No longer limited by geographical boundaries, you can reach people from different countries, cultures, and backgrounds who share your interests or passions. Live streaming allows you to create connections, build relationships and a community of like-minded individuals who appreciate your content and want to engage with you.</p>
<h3>Showcase Your Unique Talents and Passions</h3>
<p>Live streaming gives you a platform to showcase your unique talents, skills, and passions to a live audience. Whether you're a musician, artist, gamer, educator, or simply someone with knowledge or experiences to share, Lounges provides an outlet for you to express yourself and shine. You can share your expertise, entertain with your performances, educate through tutorials, or simply engage in conversations that reflect your interests.</p>
<h3>Real-Time Interaction and Engagement</h3>
<p>One of the most exciting aspects of live streaming is the ability to interact with your audience in real-time. Unlike pre-recorded content, live streaming allows for instant feedback, questions, and conversations with viewers through live chat or our 'Join The Stage' feature. This real-time engagement creates a sense of community and connection, creating a more dynamic and interactive experience for both you and your audience. With our 'Join The Stage' feature we take it one step further where viewers can join the stage with their favorite creator and have direct conversation through video and audio. The ultimate connection between fans and the creator.</p>
<h3>“Global users spent about $3.8 billion on mobile live streaming platforms in 2021. It increased by 57% in just a single year.”</h3>
<p>Source: https://www.statista.com/statistics/1297747/global-consumer-spending-live-streaming-app/</p>
<h3>Monetization and Income Potential</h3>
<p>Live streaming offers various avenues for monetization and income generation. On Lounges you can be paid from your live streams, on demand content as well as the option for viewers to tip at any stage. These revenue streams can transform your live streaming into a sustainable career or side income. With dedication, consistency, and quality content, you have the potential to turn your passion into a profitable outlet.</p>
<h3>Personal and Professional Growth</h3>
<p>Live streaming is not only about sharing your talents but is also an opportunity for personal and professional growth. It helps you build confidence in public speaking, improve your communication skills, and develop your ability to engage with diverse audiences. Additionally, live streaming can open doors to new opportunities, collaborations, and partnerships that can enhance your professional profile and expand your network.</p>
<h3>Preserve and Share Special Moments</h3>
<p>Live streaming allows you to capture and share special moments in real-time. Whether it's a performance, a milestone, or a memorable event, live streaming enables you to involve others in your experiences as they happen. It creates a sense of shared connection and excitement, allowing your audience to be a part of important moments in your life or career.</p>
<h3>The Power of Live Streaming</h3>
<p>Live streaming offers a range of benefits and exciting opportunities that can positively impact your life and the lives of others. Whether it's connecting with a global audience, showcasing your talents, engaging in real-time interactions, monetizing your content, experiencing personal growth, or preserving special moments, live streaming has the potential to be a fulfilling and rewarding outlet. So, don't hesitate any longer—start live streaming today on Lounges and unlock the power of sharing your voice, creativity, and passions with the world.</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>
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<div>&nbsp;</div>
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<div><span>In the digital age, live streaming has emerged as a powerful tool that allows individuals to connect, share, and engage with audiences in real-time. If you're thinking whether to start live streaming, this blog post will provide you with reasons to take the leap and embrace the world of live streaming.</span>
<h3>Connect with a Global Audience</h3>
<p>Live streaming provides you with the opportunity to connect with a global audience like never before. No longer limited by geographical boundaries, you can reach people from different countries, cultures, and backgrounds who share your interests or passions. Live streaming allows you to create connections, build relationships and a community of like-minded individuals who appreciate your content and want to engage with you.</p>
<h3>Showcase Your Unique Talents and Passions</h3>
<p>Live streaming gives you a platform to showcase your unique talents, skills, and passions to a live audience. Whether you're a musician, artist, gamer, educator, or simply someone with knowledge or experiences to share, Lounges provides an outlet for you to express yourself and shine. You can share your expertise, entertain with your performances, educate through tutorials, or simply engage in conversations that reflect your interests.</p>
<h3>Real-Time Interaction and Engagement</h3>
<p>One of the most exciting aspects of live streaming is the ability to interact with your audience in real-time. Unlike pre-recorded content, live streaming allows for instant feedback, questions, and conversations with viewers through live chat or our 'Join The Stage' feature. This real-time engagement creates a sense of community and connection, creating a more dynamic and interactive experience for both you and your audience. With our 'Join The Stage' feature we take it one step further where viewers can join the stage with their favorite creator and have direct conversation through video and audio. The ultimate connection between fans and the creator.</p>
<h3>“Global users spent about $3.8 billion on mobile live streaming platforms in 2021. It increased by 57% in just a single year.”</h3>
<p>Source: https://www.statista.com/statistics/1297747/global-consumer-spending-live-streaming-app/</p>
<h3>Monetization and Income Potential</h3>
<p>Live streaming offers various avenues for monetization and income generation. On Lounges you can be paid from your live streams, on demand content as well as the option for viewers to tip at any stage. These revenue streams can transform your live streaming into a sustainable career or side income. With dedication, consistency, and quality content, you have the potential to turn your passion into a profitable outlet.</p>
<h3>Personal and Professional Growth</h3>
<p>Live streaming is not only about sharing your talents but is also an opportunity for personal and professional growth. It helps you build confidence in public speaking, improve your communication skills, and develop your ability to engage with diverse audiences. Additionally, live streaming can open doors to new opportunities, collaborations, and partnerships that can enhance your professional profile and expand your network.</p>
<h3>Preserve and Share Special Moments</h3>
<p>Live streaming allows you to capture and share special moments in real-time. Whether it's a performance, a milestone, or a memorable event, live streaming enables you to involve others in your experiences as they happen. It creates a sense of shared connection and excitement, allowing your audience to be a part of important moments in your life or career.</p>
<h3>The Power of Live Streaming</h3>
<p>Live streaming offers a range of benefits and exciting opportunities that can positively impact your life and the lives of others. Whether it's connecting with a global audience, showcasing your talents, engaging in real-time interactions, monetizing your content, experiencing personal growth, or preserving special moments, live streaming has the potential to be a fulfilling and rewarding outlet. So, don't hesitate any longer—start live streaming today on Lounges and unlock the power of sharing your voice, creativity, and passions with the world.</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>
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</main>

Showing Appreciation: Why send tips on Lounges.tv?

Tipping on Lounges.tv lets viewers support content creators in real time, helping them grow, stay motivated, and build stronger communities. Discover how your tips make a real difference.

<p><span>Live streaming provides a unique opportunity for viewers to support their favourite content creators directly in real time. Sending tips is a common practice that allows viewers to show appreciation for the entertaining and valuable content they receive. In this blog post, we explore the significance of sending tips on Lounges and how it benefits both content creators and viewers.</span></p>
<h3>Supporting Content Creators</h3>
<p>Sending tips is a way for viewers to support content creators financially. It allows viewers to express their gratitude and appreciation for the time, effort, and creativity invested in producing engaging streams. Tips can help content creators cover expenses, invest in better equipment, and continue creating high-quality content.</p>
<h3>Building a Stronger Community</h3>
<p>Tips create a sense of community and connection between content creators and viewers. When viewers send tips, they become actively involved in the content creation process, forming a deeper relationship with the creator. This interaction creates a stronger community where viewers feel valued and connected to the content. Tips can also encourage other viewers to contribute, creating a positive and supportive environment for all involved.</p>

<h3>Motivating and Encouraging Content Creators</h3>
<p>Tips act as a form of motivation and encouragement for content creators. Knowing that their work is appreciated and valued inspires creators to continue pushing creatively and to continue delivering content. Tips can serve as a morale boost, fuelling the creator's passion to create more captivating streams.</p>
<h3>Recognizing Viewer Generosity</h3>
<p>Sending tips allows viewers to be recognized for their generosity. Features that publicly acknowledge and highlight viewers who send tips, such as on-screen notifications or special chat badges, rewards the viewer for their support. It also encourages others to contribute, creating a cycle of generosity within the community. A sense of pride and belonging is built for viewers who through tipping can contribute to the success of their favorite content creators.</p>
<h3>“About 60% of live streamers aged between 18 and 34 have revealed that they generated money via live streams.”</h3>
<p>Source: https://www.statista.com/statistics/1314222/us-live-streamers-making-money/</p>
<h3>Why Send Tips?</h3>
<p>Sending tips on Lounges plays a significant role in supporting content creators and building a strong and vibrant community. Viewers who send tips demonstrate their appreciation for the content they enjoy whilst motivating creators to continue delivering exceptional experiences. This financial support helps content creators sustain their work and invest in improving their streams. By tipping, viewers become active participants in the success and growth of the streaming community. So, next time you're enjoying a captivating stream, consider sending a tip to show your support and make a positive impact!</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>

<p><span>Live streaming provides a unique opportunity for viewers to support their favourite content creators directly in real time. Sending tips is a common practice that allows viewers to show appreciation for the entertaining and valuable content they receive. In this blog post, we explore the significance of sending tips on Lounges and how it benefits both content creators and viewers.</span></p>


Harnessing the Power of Social Media for Live Streaming Success

Discover how to use social media to boost your live streaming success. Learn key strategies to promote, engage, and grow your audience across top platforms.

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<div><span>In the digital age, social media has become an integral part of our lives, offering vast opportunities for content creators to reach and engage with their audience. When it comes to live streaming, leveraging the power of social media can significantly enhance your reach, engagement, and overall success. In this blog post, we will explore effective strategies for harnessing the power of social media to maximize your live streaming success.</span>
<h3>“Almost three in ten people (29%) in the UK said that they were likely to pay to live stream a performance by their favourite band, artist or musician at a festival or concert.”</h3>
<p>Source: Live streaming: UK Music Industry Stands to Make £160m a Year — TPi (tpimagazine.com)</p>
<h3>Choose the Right Social Media Platforms</h3>
<p>Not all social media platforms are created equal, and it's important to select the ones that align with your target audience and content. Identify the platforms where your potential viewers are most active, whether it's Facebook, Twitter, Instagram, YouTube, TikTok, or others. Each platform has its own strengths and features, so understanding the nuances of each will allow you to tailor your content and promotional efforts effectively.</p>
<h3>Promote Your Live Streams in Advance</h3>
<p>Creating anticipation and building excitement around your live streams is essential for attracting viewers. Utilize social media platforms to promote your upcoming live streams well in advance. Create compelling graphics, teasers, or trailers to grab attention and generate buzz. Share details about the date, time, and topic of your stream, and encourage your followers to mark their calendars and join you live. Leverage the power of hashtags relevant to your content to expand your reach and visibility.</p>
<h3>Create Teasers and Behind-the-Scenes Content</h3>
<p>Offer sneak peeks and behind-the-scenes glimpses of what viewers can expect during your live streams. Share short videos, photos, or engaging snippets of content related to your upcoming stream on social media. This not only generates excitement but also provides a preview of the value and entertainment your viewers can anticipate. Teasers and behind-the-scenes content create intrigue and encourage your audience to tune in and participate.</p>
<h3>Why Cross-Promote and Collaborate?</h3>
<p>Offer sneak peeks and behind-the-scenes glimpses of what viewers can expect during your live streams. Share short videos, photos, or engaging snippets of content related to your upcoming stream on social media. This not only generates excitement but also provides a preview of the value and entertainment your viewers can anticipate. Teasers and behind-the-scenes content create intrigue and encourage your audience to tune in and participate.</p>
<h3>Engage with Your Audience on Social Media</h3>
<p>Social media platforms provide excellent opportunities to engage with your audience before, during, and after your live streams. Prior to your stream, interact with your followers by responding to comments, answering questions, and expressing gratitude for their support. During the live stream, encourage viewers to share their thoughts, ask questions, and use specific hashtags related to your stream. Afterward, continue the conversation by responding to comments and thanking your audience for their participation. Consistent and genuine engagement on social media helps build a loyal community and strengthens the bond between you and your viewers.</p>
<h3>Repurpose Live Stream Content</h3>
<p>Extend the lifespan of your live stream content by repurposing it for social media platforms. Clip interesting segments or highlights from your live streams and share them as standalone posts or short videos on social media. These bite-sized pieces of content can create curiosity and entice viewers to watch the full live stream or join your next one. Additionally, consider turning your live stream topics into blog posts, infographics, or visual content that can be shared on social media, driving traffic back to your live streams.</p>
<h3>Leverage Paid Advertising</h3>
<p>If you're looking to amplify your reach and attract a broader audience, consider investing in paid advertising on social media platforms. Utilize targeting options to reach users who match your target demographic and interests. Paid advertising can help you boost visibility, increase engagement, and attract new viewers to your live streams. Experiment with different ad formats, such as sponsored posts, video ads, or carousel ads, to see what resonates best with your target audience.</p>
<h3>Social Media Power</h3>
<p>Social media is a powerful tool that can significantly enhance your live streaming success. By choosing the right platforms, promoting your live streams in advance, creating teasers and behind-the-scenes content, cross-promoting and collaborating with others, engaging with your audience on social media, repurposing live stream content, and leveraging paid advertising, you can expand your reach, increase engagement, and foster a vibrant and loyal community of viewers. Remember, consistency and authenticity are key. Be proactive in your social media efforts, actively engage with your audience, and consistently deliver valuable content. Embrace the power of social media to take your live streaming to new heights of success. Happy streaming!</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>
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<div><a href="https://lounges.tv/blog/why-more-creators-are-turning-to-live-streaming">&nbsp;</a></div>
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<p>&nbsp;</p>

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<div><span>In the digital age, social media has become an integral part of our lives, offering vast opportunities for content creators to reach and engage with their audience. When it comes to live streaming, leveraging the power of social media can significantly enhance your reach, engagement, and overall success. In this blog post, we will explore effective strategies for harnessing the power of social media to maximize your live streaming success.</span>
<h3>“Almost three in ten people (29%) in the UK said that they were likely to pay to live stream a performance by their favourite band, artist or musician at a festival or concert.”</h3>
<p>Source: Live streaming: UK Music Industry Stands to Make £160m a Year — TPi (tpimagazine.com)</p>
<h3>Choose the Right Social Media Platforms</h3>
<p>Not all social media platforms are created equal, and it's important to select the ones that align with your target audience and content. Identify the platforms where your potential viewers are most active, whether it's Facebook, Twitter, Instagram, YouTube, TikTok, or others. Each platform has its own strengths and features, so understanding the nuances of each will allow you to tailor your content and promotional efforts effectively.</p>
<h3>Promote Your Live Streams in Advance</h3>
<p>Creating anticipation and building excitement around your live streams is essential for attracting viewers. Utilize social media platforms to promote your upcoming live streams well in advance. Create compelling graphics, teasers, or trailers to grab attention and generate buzz. Share details about the date, time, and topic of your stream, and encourage your followers to mark their calendars and join you live. Leverage the power of hashtags relevant to your content to expand your reach and visibility.</p>
<h3>Create Teasers and Behind-the-Scenes Content</h3>
<p>Offer sneak peeks and behind-the-scenes glimpses of what viewers can expect during your live streams. Share short videos, photos, or engaging snippets of content related to your upcoming stream on social media. This not only generates excitement but also provides a preview of the value and entertainment your viewers can anticipate. Teasers and behind-the-scenes content create intrigue and encourage your audience to tune in and participate.</p>
<h3>Why Cross-Promote and Collaborate?</h3>
<p>Offer sneak peeks and behind-the-scenes glimpses of what viewers can expect during your live streams. Share short videos, photos, or engaging snippets of content related to your upcoming stream on social media. This not only generates excitement but also provides a preview of the value and entertainment your viewers can anticipate. Teasers and behind-the-scenes content create intrigue and encourage your audience to tune in and participate.</p>
<h3>Engage with Your Audience on Social Media</h3>
<p>Social media platforms provide excellent opportunities to engage with your audience before, during, and after your live streams. Prior to your stream, interact with your followers by responding to comments, answering questions, and expressing gratitude for their support. During the live stream, encourage viewers to share their thoughts, ask questions, and use specific hashtags related to your stream. Afterward, continue the conversation by responding to comments and thanking your audience for their participation. Consistent and genuine engagement on social media helps build a loyal community and strengthens the bond between you and your viewers.</p>
<h3>Repurpose Live Stream Content</h3>
<p>Extend the lifespan of your live stream content by repurposing it for social media platforms. Clip interesting segments or highlights from your live streams and share them as standalone posts or short videos on social media. These bite-sized pieces of content can create curiosity and entice viewers to watch the full live stream or join your next one. Additionally, consider turning your live stream topics into blog posts, infographics, or visual content that can be shared on social media, driving traffic back to your live streams.</p>
<h3>Leverage Paid Advertising</h3>
<p>If you're looking to amplify your reach and attract a broader audience, consider investing in paid advertising on social media platforms. Utilize targeting options to reach users who match your target demographic and interests. Paid advertising can help you boost visibility, increase engagement, and attract new viewers to your live streams. Experiment with different ad formats, such as sponsored posts, video ads, or carousel ads, to see what resonates best with your target audience.</p>
<h3>Social Media Power</h3>
<p>Social media is a powerful tool that can significantly enhance your live streaming success. By choosing the right platforms, promoting your live streams in advance, creating teasers and behind-the-scenes content, cross-promoting and collaborating with others, engaging with your audience on social media, repurposing live stream content, and leveraging paid advertising, you can expand your reach, increase engagement, and foster a vibrant and loyal community of viewers. Remember, consistency and authenticity are key. Be proactive in your social media efforts, actively engage with your audience, and consistently deliver valuable content. Embrace the power of social media to take your live streaming to new heights of success. Happy streaming!</p>
<p>Don't forget to<span>&nbsp;</span><a target="_blank" href="https://19539747.hs-sites.com/knowledge/kb-tickets/new" rel="noopener">get in touch</a><span>&nbsp;</span>if you need help setting up your live-streaming event on Lounges - we are happy to help!</p>
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The Future of Live Streaming: Transforming the Way We Connect and Experience Music

Discover how live streaming is evolving with VR, AR, 360° video, and global fan interactivity—reshaping how musicians connect with audiences and monetize their performances. The future of music is immersive, interactive, and limitless.

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<div>
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<div><span>Live streaming has revolutionized the way musicians connect with their audience, providing an immersive and interactive experience regardless of where they are. As technology continues to advance at an unprecedented speed, the future of live streaming holds even more exciting possibilities. In this blog, we will explore the potential future trends and advancements that will shape live streaming, offering musicians and fans a transformative way to connect and experience music.</span>
<h3>Virtual Reality (VR) and Augmented Reality (AR)</h3>
<p>One of the most promising developments in live streaming is the integration of virtual reality and augmented reality technologies. With VR and AR, viewers could immerse themselves in virtual concert venues, experiencing performances as if they were physically present. From the comfort of their homes, fans could navigate virtual spaces, interact with other attendees, and even have personalized avatars to enhance their social experience. This technology will redefine the restrictions of live performances, offering a new level of immersion.</p>
<h3>Enhanced Interactive Features</h3>
<p>Future live streaming platforms will likely introduce enhanced interactive features to further engage audiences. Viewers may be able to influence the direction of a performance through real-time voting or participate in interactive challenges during a live stream. Musicians could incorporate audience suggestions into their setlist. Artists can already create spontaneous collaborations with fans joining virtually from around the world through Lounges. These interactive elements create a more dynamic and participatory experience, bridging the gap between performers and their audience.</p>
<h3>Multi-camera and 360-degree Perspectives</h3>
<p>Live streaming will continue to evolve with advancements in camera technology. Multi-camera setups will become more accessible, allowing musicians to switch between different angles and capture the energy of their performances from various perspectives. As well as this, 360-degree cameras will enable viewers to control their viewing experience, choosing their preferred vantage point during a live stream. This immersive visual experience will transport viewers into the heart of the performance, providing a sense of presence and an unparalleled level of engagement.</p>
<h3>Monetization and Fan Support</h3>
<p>Virtual tipping, fan donations, and digital merchandise sales during live streams will become more streamlined and integrated, providing additional revenue streams for artists. We already have virtual tipping on Lounges.tv which allows artists to earn a whole new revenue stream separate from their streaming tickets. Blockchain technology may play a significant role in ensuring fair compensation for artists, as it allows for transparent and secure transactions. Fans can directly support their favorite musicians through digital assets and even own a stake in their success.</p>
<h3>“Video Streaming Market to Hit $416.84 Billion by 2030.”</h3>
<p>Source: https://www.prnewswire.com/news-releases/video-streaming-market-to-hit-416-84-billion-by-2030-grand-view-research-inc-301793068.html</p>
<h3>Global Collaborations and Cross-Cultural Exchanges</h3>
<p>The future of live streaming will transcend geographical limitations, creating global collaborations and cross-cultural exchanges. Musicians from different parts of the world will have the opportunity to collaborate seamlessly in real-time, combining their unique styles and creating musical experiences. This interconnection will inspire new forms of creativity and open doors for cross-genre collaborations, breaking down barriers and promoting cultural diversity.</p>
<h3>The Future of Live Streaming</h3>
<p>The future of live streaming is thriving with possibilities that will transform the way musicians connect with their audience and revolutionize the live music experience. From virtual reality, to enhanced interactivity and global collaborations, these advancements will create a dynamic and inclusive environment for musicians and fans alike. As technology continues to advance, live streaming will become an essential tool for creators to express their artistry, expand their reach, and forge deeper connections with a global audience. Get ready to embark on a thrilling journey where boundaries are shattered, and music knows no limits.</p>
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<div><a href="https://lounges.tv/blog/why-more-creators-are-turning-to-live-streaming">&nbsp;</a></div>
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<div>
<div>
<div><span>Live streaming has revolutionized the way musicians connect with their audience, providing an immersive and interactive experience regardless of where they are. As technology continues to advance at an unprecedented speed, the future of live streaming holds even more exciting possibilities. In this blog, we will explore the potential future trends and advancements that will shape live streaming, offering musicians and fans a transformative way to connect and experience music.</span>
<h3>Virtual Reality (VR) and Augmented Reality (AR)</h3>
<p>One of the most promising developments in live streaming is the integration of virtual reality and augmented reality technologies. With VR and AR, viewers could immerse themselves in virtual concert venues, experiencing performances as if they were physically present. From the comfort of their homes, fans could navigate virtual spaces, interact with other attendees, and even have personalized avatars to enhance their social experience. This technology will redefine the restrictions of live performances, offering a new level of immersion.</p>
<h3>Enhanced Interactive Features</h3>
<p>Future live streaming platforms will likely introduce enhanced interactive features to further engage audiences. Viewers may be able to influence the direction of a performance through real-time voting or participate in interactive challenges during a live stream. Musicians could incorporate audience suggestions into their setlist. Artists can already create spontaneous collaborations with fans joining virtually from around the world through Lounges. These interactive elements create a more dynamic and participatory experience, bridging the gap between performers and their audience.</p>
<h3>Multi-camera and 360-degree Perspectives</h3>
<p>Live streaming will continue to evolve with advancements in camera technology. Multi-camera setups will become more accessible, allowing musicians to switch between different angles and capture the energy of their performances from various perspectives. As well as this, 360-degree cameras will enable viewers to control their viewing experience, choosing their preferred vantage point during a live stream. This immersive visual experience will transport viewers into the heart of the performance, providing a sense of presence and an unparalleled level of engagement.</p>
<h3>Monetization and Fan Support</h3>
<p>Virtual tipping, fan donations, and digital merchandise sales during live streams will become more streamlined and integrated, providing additional revenue streams for artists. We already have virtual tipping on Lounges.tv which allows artists to earn a whole new revenue stream separate from their streaming tickets. Blockchain technology may play a significant role in ensuring fair compensation for artists, as it allows for transparent and secure transactions. Fans can directly support their favorite musicians through digital assets and even own a stake in their success.</p>
<h3>“Video Streaming Market to Hit $416.84 Billion by 2030.”</h3>
<p>Source: https://www.prnewswire.com/news-releases/video-streaming-market-to-hit-416-84-billion-by-2030-grand-view-research-inc-301793068.html</p>
<h3>Global Collaborations and Cross-Cultural Exchanges</h3>
<p>The future of live streaming will transcend geographical limitations, creating global collaborations and cross-cultural exchanges. Musicians from different parts of the world will have the opportunity to collaborate seamlessly in real-time, combining their unique styles and creating musical experiences. This interconnection will inspire new forms of creativity and open doors for cross-genre collaborations, breaking down barriers and promoting cultural diversity.</p>
<h3>The Future of Live Streaming</h3>
<p>The future of live streaming is thriving with possibilities that will transform the way musicians connect with their audience and revolutionize the live music experience. From virtual reality, to enhanced interactivity and global collaborations, these advancements will create a dynamic and inclusive environment for musicians and fans alike. As technology continues to advance, live streaming will become an essential tool for creators to express their artistry, expand their reach, and forge deeper connections with a global audience. Get ready to embark on a thrilling journey where boundaries are shattered, and music knows no limits.</p>
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Global music mogul Simon Cowell backs Lounges.tv

Lounges.tv partners with Simon Cowell to revolutionise content creation—giving emerging creators faster recognition, fair pay, and a platform to shine. Get discovered, get paid, and join the future of streaming.

<p><span>We are thrilled to share some exciting news with you: Lounges.tv, your go-to platform for exclusive content from budding content creators, is proud to announce a game-changing partnership with the iconic Simon Cowell, the mastermind behind television hits like "Got Talent" and "X Factor.</span></p>

<p>Simon Cowell, renowned for catapulting talents like One Direction, Camila Cabello, Leona Lewis, and Labrinth to stardom, has teamed up with us at Lounges.tv to empower content creators like never before. This partnership marks a momentous shift in the world of content creation, offering creators a faster path to recognition and, most importantly, financial rewards.</p>
<p>The content creation realm has never been more vast, with a staggering 3.7 million new YouTube videos and an additional 34 million TikTok uploads daily. However, many creators struggle to break through and receive fair compensation for their hard work.</p>
<p>With Simon Cowell on board, Lounges.tv is set to redefine the content creation landscape, offering creators a chance to be recognised and fairly rewarded for their talents. Our partnership with one of the industry's most influential figures heralds a new era for content creation, making Lounges.tv the go-to platform for emerging stars. Join us as we embark on this exciting journey to reshape the world of online entertainment.</p>
<p>Simon Cowell is a shareholder and ambassador for Lounges.tv and we are working closely to define some amazing new features that will change the game even further. Watch this space for some great new features, releases and announcement coming soon. In the meantime, get streaming and don't forget to invite all your talented friends too.<span style="background-color: transparent;">&nbsp;</span></p>
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<div><span>“I am proud to be involved with and to support Lounges.tv. You never know where the next great talent will emerge from and I really believe that creating as many opportunities as possible for talent to be discovered and to build their own fan bases is great for everyone.</span></div>
<div><span>The artists and the audience, rightly, are making 100% of the decisions and Lounges.tv is giving talent another new type of platform to promote themselves. I was really interested to learn that on Lounges.tv creators get paid within 24 hours and I thought that was a really good idea and hopefully will make a difference.”</span></div>
<p>Simon Cowell</p>
<p>Lounges.tv shareholder, ambassador and media personality</p>
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<p><span>We are thrilled to share some exciting news with you: Lounges.tv, your go-to platform for exclusive content from budding content creators, is proud to announce a game-changing partnership with the iconic Simon Cowell, the mastermind behind television hits like "Got Talent" and "X Factor.</span></p>


Lounges.tv partners with AI venture studio TMC² for “The Great Algorithm Reset" – a new way for creators to be discovered and paid

Lounges.tv, the fairer streaming platform backed by Simon Cowell, partners with AI leader TMC² to power talent-first discovery and ethical content recommendations—helping creators get noticed, earn more, and reach new audiences.

<p><span>Lounges.tv, the new fairer streaming platform backed by Simon Cowell, has announced a partnership with Time Machine Capital Squared, a venture studio with a worldwide reputation as an industry leader for its artificial intelligence and machine learning expertise.</span></p>
<p>Time Machine Capital Squared (TMC²) is world-renowned in the AI space after Mashtraxx Limited, a company founded by the TMC² team, created the AI technology behind US social media platform Triller, a key competitor to TikTok.</p>
<p><a target="_blank" href="https://www.tmc2.ai/" rel="noopener">TMC²</a><span>&nbsp;</span>recently made the headlines for its part in potentially changing the UK law for AI-based patents, winning an English High Court Ruling that's been seen as major breakthrough for the UK AI industry.</p>
<p>Lounges.tv is a disruptive streaming platform where musicians, comedians, fitness trainers and many kinds of creators can monetise their talent and engage with their following through live, interactive streaming and video-on-demand.</p>
<p>Whereas many streaming platforms rely on a conventional ad-based revenue model, Lounges.tv offers a creator-first revenue model. Specifically, the platform gives creators access to a tipping revenue model (fans can tip during live performances), a pay-per-view paywall (viewers pay to watch video content) and ticketing revenue. Creators keep 80% of their streaming income, and are paid within 24 hours of their content being made available on their Lounges.tv channels.</p>
<p>This partnership represents a natural evolution of Lounges.tv’s mission to put creators in the driving seat - by injecting powerful, AI-driven technologies into the platform.</p>
<p>TMC² has a strong track record in the applied use of AI and Machine learning. It is the venture studio for companies such as Emotional Perception AI (EPAI), which filed the patent that ultimately resulted in the recent High Court ruling, and DAACI, a company whose AI is based on “what is inside a composer's brain”- with applications in the gaming and social media marketing sectors.</p>
<p>TMC² and the research scientists in TMC²'s AI lab will be working with the Lounges.tv team to develop an AI-driven recommendation engine for short-form video content, along with a suite of content discovery algorithms and moderation features. These refined, AI-driven technologies will help enhance the platform's overall user experience, level the playing field for creators, and enable Lounges to continue to play a pioneering role in the music and creative industries. The two companies will work collaboratively to help scale the business - and ultimately support as many creators as possible.</p>
<p>Lounges.tv stands to benefit from some of the 70+ patents held by TMC² and its portfolio companies in the AI space. TMC² is continually expanding its stable of patents, particularly in the area of artificial neural networks (ANNs). Securing patents in this area will be easier after the British High Court overturned an earlier decision by the UK Patent Office (UKPO) last December on the patentability of important aspects of AI, including ANNs and how ANNs are trained.</p>
<p>The Emotional Perception AI-driven technology is particularly relevant for Lounges.tv's recommendation engine because it can model the semantics of music and video content and can therefore operate in a more abstract, closer-to-human-perception space when it provides recommendations to Lounges.tv users.</p>
<p>This means that Lounges.tv's advanced recommendation engine will be able to model complex user interest profiles, allowing appealing talent to be discovered algorithmically, thereby delivering the best content to the right audience. This differs from the 'reco engines' currently used by many other streaming platforms, which simply push content from very established creators or from accounts a user already follows.</p>
<p>From a creator's perspective, Lounges.tv's refined reco engine means content really will be king, because reach and discoverability will no longer be a function of metrics such as how many followers a creator has - or how many ad views the content can drive. Instead, this reco engine will be able to reward genuine talent with a relevant audience, and revenue will follow.</p>
<p>TMC² and Lounges.tv share a common mission to support creators. TMC² looks to help start-ups develop ethical technologies to help humans with their workflows, and Lounges.tv's mission is to help creators get noticed, grow their following, and earn money. Together, TMC² and Lounges.tv are set to shape the next era of the creator economy, where artificial intelligence is taking centre stage in creating an immersive and unparalleled viewing experience.</p>
<p><strong>Craig Gardner, Lounges.tv Co-Founder and CPO, comments:</strong></p>
<p><span>"Partnering with TMC² is a very exciting step for us. We have always wanted to change the way things are done and reset the default streaming algorithm. Musicians, comedians, educators and any other kind of content creator are having a hard time now. Lounges.tv already has a creator-first revenue share model, and we are now building a 'talent-first' algorithm and user experience to match it.</span><span>We want to enable creators to move away from an unhealthy obsession with meaningless reach and follower numbers, and instead to a focus on meaningful and true fan engagement. This is how creators will be rewarded fairly, and this is what will motivate them to create content and fulfil their potential. At Lounges.tv we call this 'The Great Algorithm Reset.</span><span>“We have seen with Triller, EPAI and DAACI how TMC²'s AI technology can provide uniquely innovative solutions in the creator economy. Now, with a powerful injection of TMC²'s AI technology and expertise, we have the ability to accelerate our mission to democratise online streaming for content creators with our game-changing perspective on revenue models, fan engagement and discovery. We have already launched a very disruptive platform and we are excited for Lounges.tv to be even more disruptive as a result of this partnership with TMC². Creators, watch this space!"</span></p>
<p>Simon White, Managing Partner at TMC², says:</p>
<p><span>“TMC² is thrilled to be the venture studio for Lounges.tv and to be a part of Lounges' journey in revolutionising the streaming industry for content creators. We have seen the incredible success of introducing AI-driven recommendation engines to platforms such as Triller and TikTok and we are excited to work with the Lounges.tv team.</span><span>“We want to help Lounges.tv scale, and we can do this by bringing our extensive IP and experience in the streaming sector to the platform. Our goal is to offer AI-driven solutions across any industry in an ethical way. It's important to stress, given people's growing concerns about AI and emerging technologies, especially within the creative industries, that as a venture studio we are looking to assist start-ups with products which are ethical in terms of their development and the type of data they use, and which assist humans with their work flows, rather than replacing them.”</span></p>
<p>You can learn more about Lounges.tv<span>&nbsp;</span><a href="https://lounges.tv/about">HERE</a><span>&nbsp;</span>and sign up as either a Lounges.tv creator or viewer<span>&nbsp;</span><a href="https://lounges.tv/auth/register">HERE</a>.</p>


<p><span>Lounges.tv, the new fairer streaming platform backed by Simon Cowell, has announced a partnership with Time Machine Capital Squared, a venture studio with a worldwide reputation as an industry leader for its artificial intelligence and machine learning expertise.</span></p>


New streaming platform backed by Simon Cowell gives lifeline to music artists

Backed by Simon Cowell, Lounges.tv is a game-changing, ad-free streaming platform helping musicians and creators earn money and get discovered through interactive livestreams, tips, and instant payouts.

<p><span>Lounges.tv, the new, disruptive streaming platform backed by global music mogul Simon Cowell, is transforming the way musicians are performing online – helping them make money and get noticed!</span></p>
<p>Thousands of artists have signed up to the platform which, in addition to Simon Cowell, is backed by Prince's former manager Kiran Sharma and BBC iPlayer founder Ben Lavender.</p>
<p>Lounges.tv is an ad-free platform where artists can share exclusive content with fans via live, interactive streaming and video-on-demand.</p>
<p>In contrast to the many streaming platforms that rely on a conventional ad-based revenue model Lounges.tv's creator-first revenue model presents a fairer and faster way for musicians, and creators more generally, to monetise their content online. Creators keep 80% of all their streaming income and are paid within 24 hours of their content appearing on Lounges.tv.</p>
<p>This week three artists have spoken about how Lounges.tv has helped them earn money and connect with fans.</p>
<p><a target="_blank" href="https://lounges.tv/profile/janetdevlin" rel="noopener">Janet Devlin</a><span>&nbsp;</span>has been making a living as a singer for over a decade and last year supported Oscar-winning actor Russell Crowe and his band, The Gentlemen Barbers, on their tour of Australia.</p>
<p>The 29-year-old singer, who previously appeared on The X Factor, says Simon Cowell’s backing of Lounges.tv is a great sign for artists looking to build their careers on the platform.</p>
<p>She says:<span>&nbsp;</span><span>“Simon Cowell is a backer of talent. Through his shows he has supported artists and he's doing the same thing by backing Lounges.tv - providing musicians with a platform to be recognised and rewarded for their talents. It's up to us to put in the work though!”</span></p>
<p>She now livestreams two live performances per month on Lounges.tv, after joining the platform in 2023. Generous fans from all over the world have been supporting the Northern Ireland native, who now lives in north London, by buying tickets for her online gigs on Lounges.tv and tipping her during her performances.</p>
<p>“I first started streaming online nearly ten years ago when I was completely broke and living off just £25 a week,” Janet recalls. “I'm on all social media platforms now but when it comes to performing, I just use Lounges. It's a great way to increase my earnings, especially through tips, and to deepen my relationships with my fans and tippers via the live chat during gigs.</p>
<p>“When I look at tips alongside the other income I make as a musician, like my live gigs in venues and selling merchandise, they all add up and help me to put the proverbial bread on the table. One generous fan even once tipped me £300 during a live performance on Lounges.”</p>
<p>One of the Lounges.tv's earliest adopters is<span>&nbsp;</span><a target="_blank" href="https://lounges.tv/profile/joshbarry" rel="noopener">Josh Barry</a>, a veteran singer-songwriter who has written and toured with the likes of Rudimental, Nile Rogers, Gorgon City and the Martinez Brothers.</p>
<p>The 30-year-old says:<span>&nbsp;“Lounges.tv puts us artists in the driver's seat. With the challenges of lockdown, musicians like me struggled because there was no existing streaming platform that could offer a sustainable income, no one could perform gigs in venues, and Rishi Sunak even suggested we all 'find other jobs'.</span></p>
<p>“Now I can go out and do gigs, and I can also play music in my living room and stream it on Lounges.tv. It's great to have a platform that gives creative control back to musicians, and is a professional environment where we can earn money and engage with fans around the world.“</p>
<p>Award-winning Scottish singer-songwriter<span>&nbsp;</span><a target="_blank" href="https://lounges.tv/profile/paul-carella" rel="noopener">Paul Carella</a><span>&nbsp;</span>– recently back from a tour of the US east coast where he played alongside Briana Buckmaster, Billy Moran, Jason Manns and Hayden Lee and Richard Speight Jr. – also livestreams from his home in Brighton twice a week to connect with his fans around the globe. His Lounges.tv gigs help him generate income between tours.</p>
<p>The 35-year-old artist, originally from Glasgow and known to his fans as 'The Captain' says:<span>&nbsp;</span><span>“Lounges is a spectacular way to reach my fanbase who live all over the world and can't always get to my gigs. I'd been using a streaming platform in the US for a long time, but when I found about a UK-based platform that paid artists within 24 hours of a gig, I thought I'd give it a try.</span></p>
<p>“It's been a fantastic platform to use and it's an important part of my income now. Musicians don't make a lot of money outside of touring, unless we have a new album out or merchandise, so having a consistent income through my Lounges.tv online shows allows me to continue living off my music between touring, and right now the online shows are helping me raise funds to record my next album in LA. From my experience a significant amount of money can be generated from playing online shows, especially from tips.”</p>
<p>Alongside increasing an artist's earning capacity, livestreams and on-demand videos on Lounges.tv can significantly expand an artist's reach and discoverability and can provide a platform for musicians to visually express their artistry. Livestreams also allow creators to chat in real time with their viewers, who can give feedback, ask questions, and make song requests during performances.</p>
<p>As well as artists, the platform caters to a diverse range of creators, including comedians, fitness trainers, chefs and educators.</p>
<p>There are three ways creators can get funded by fans via the platform:</p>
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<p>The tipping function, which allows viewers to make financial contributions (tips) to artists during their online performances (it's fun for creators and viewers see the tips and tippers flagged during the live chat)</p>
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<p>Ticket sales for creators' online gigs</p>
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<p>Pay-per-view for any video content creators share via their Lounges.tv channels.</p>
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<p><span>Simon Cowell says:</span><span>&nbsp;</span><span>“What really drew me in to this platform is that it supports emerging talent. The artists literally get paid within 24 hours and take 80 per cent of the revenue – brilliant.“</span></p>
<p><span>Scott Green, Lounges.tv Co-Founder and CEO adds:</span><span>&nbsp;</span><span>“There's a wealth of talent out there and we believe that – whether you've got 10 followers or 100,000 followers – you should be able to generate income from your hard work and creativity.</span></p>
<p>“I find it really heartening to hear incredible artists talking about how the platform has made a difference to their lives – and to their bank balances. This is exactly what we set out to do when we created Lounges.tv. It's our mission to democratise content creation – and that means making sure that talented creators have access to a have a fair platform where they can share their content, get discovered and make a living.</p>
<p>“The creators who join us know that the platform represents an exciting departure from the conventional ad-centric model that values creators according to how many ad views and followers they can amass. We are in the business of making sure that talent that gets rewarded, which is why we don't rely on ads but instead give creators a number of fan-funding options – tickets, tips or pay-per-view. It's so great to see artists taking control!”</p>
<p><span>The harsh reality of the music industry – in statistics</span></p>
<p>Research shows 54% of musicians in the UK earn an annual income of less than £21,000, with many (44%) saying a lack of income means a career in music is<span>&nbsp;</span><a target="_blank" href="https://www.musicianscensus.co.uk/" rel="noopener">'unsustainable'</a>. Among content creators more broadly, it is becoming harder than ever for them to get their work seen online. With a staggering<span>&nbsp;</span><a target="_blank" href="https://www.wyzowl.com/youtube-stats/" rel="noopener">3.7 million</a><span>&nbsp;</span>new videos flooding YouTube and<span>&nbsp;</span><a target="_blank" href="https://www.usesignhouse.com/blog/tiktok-stats#:~:text=How%20many%20TikTok%20videos%20are%20posted%20each%20day%3F,-Want%20a%20link&amp;text=There%20are%2034%20million%20videos%20posted%20each%20day%20on%20TikTok" rel="noopener">34 million TikToks</a><span>&nbsp;</span>uploaded daily,<span>&nbsp;</span><a target="_blank" href="https://linktr.ee/creator-report-23/" rel="noopener">almost three quarters (72%)</a><span>&nbsp;</span>of content creators say they made less than £393 ($500 USD) in the last 12 months.</p>
<p>Artists are not the only ones facing challenges – the UK's grassroots music venues are closing at an unprecedented rate, according to a report from the<span>&nbsp;</span><a target="_blank" href="https://www.musicvenuetrust.com/2024/01/music-venue-trust-launch-annual-report-2/" rel="noopener">Music Venue Trust</a>. In the last 12 months, 125 venues have closed – a rate of two per week. And 38% of the venues that are still open report making a financial loss in 2023, despite seeing an increased demand for tickets.</p>
<p>It's against this industry backdrop that Lounges.tv is aiming to shake up the content creation industry, to the benefit of creators – and venues – who want to livestream to a broader audience, get discovered and earn money.It's against this industry backdrop that Lounges.tv is aiming to shake up the content creation industry, to the benefit of creators – and venues – who want to livestream to a broader audience, get discovered and earn money.</p>
<p>You can learn more about Lounges.tv<span>&nbsp;</span><a href="https://lounges.tv/about">HERE</a><span>&nbsp;</span>and sign up as either a Lounges.tv creator or viewer<span>&nbsp;</span><a href="https://lounges.tv/auth/register">HERE</a>.</p>


<p><span>Lounges.tv, the new, disruptive streaming platform backed by global music mogul Simon Cowell, is transforming the way musicians are performing online – helping them make money and get noticed!</span></p>


Repurposing Product Drops for Content Creators: Stream Drops on Lounges.tv

Discover how product drop marketing—once the domain of fashion and luxury—can now supercharge content creation. Learn how Lounges.tv's Stream Drops create exclusivity, drive fan engagement, and boost creator earnings through limited-access content.

<p><span>Are you exploring new strategies to elevate your brand and boost your earnings? Discover how product drops marketing can make a significant impact!</span></p>

<p>One of the biggest challenges in any industry, whether retail, art, or content creation, is standing out in a crowded marketplace. Product drops are a proven way to build excitement, drive traffic, and engage audiences while creating a sense of exclusivity. In this article, we'll explore how product drops have been effective in fashion and other industries and how Lounges.tv is repurposing this concept to empower content creators.</p>
<p>In this article, we'll delve into the benefits of product drops for brands and how Lounges.tv is repurposing this concept for content creators to maximize their reach and revenue. Let's dive in!</p>
<p>What is Product Drop Marketing?</p>
<p>Product drop marketing involves releasing a product in limited quantities or for a short period, creating urgency and exclusivity. This scarcity drives excitement and higher demand, which often leads to better sales. Fashion brands, for example, have long used product drops to create hype and boost revenue through limited-edition collections or exclusive collaborations.</p>
<p>But this concept isn't just limited to fashion.</p>
<p>Examples of Effective Product Drops in Fashion:</p>
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<p>Designer Collaborations: Brands like H&amp;M team up with top designers (e.g., Balmain, Alexander Wang) to release limited collections that sell out quickly due to high demand.</p>
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<p>Sneaker Drops &amp; Luxury Items: Brands offer limited handbags, sneakers, and clothing, reinforcing their status through scarcity and uniqueness.</p>
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<p>Art &amp; NFTs: Like limited-edition art prints (e.g., signed Banksy works) and NFTs, exclusivity and scarcity increase value, much like fashion drops.</p>
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<p>Repurposing Product Drops for Content Creators: Introducing Stream Drops on Lounges.tv</p>
<p>While product drops have become a staple strategy, Lounges.tv has taken this concept and adapted it brilliantly for the world of content creation. Introducing the<span>&nbsp;</span><a href="https://lounges.tv/stream-drops.deprecated">Stream Drops feature</a>—an innovative way for content creators to offer exclusive releases to their audiences.</p>
<p>What is a Stream Drop?</p>
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<div><button><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M7 5.78957V18.2104C7 18.9928 7.85783 19.4721 8.5241 19.0621L18.6161 12.8517C19.2506 12.4612 19.2506 11.5388 18.6161 11.1484L8.5241 4.93791C7.85783 4.5279 7 5.00725 7 5.78957Z">&nbsp;</path></svg></button></div>
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<p>Stream Drops on Lounges.tv is a feature that allows creators to release exclusive content in a limited format. Whether you want to give early access to a new video, host a pre-album release performance, or conduct an exclusive Q&amp;A session with your closest fans, Stream Drops gives you the flexibility to limit the number of tickets available for purchase. A visible capped ticket count creates a sense of urgency and "Fear of Missing Out" (FOMO), similar to product drops in the fashion industry.</p>
<p>How Can Stream Drops Benefit Content Creators?</p>
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<p><strong>Creates Excitement and Anticipation:</strong><span>&nbsp;</span>By offering exclusive content for a limited time or to a limited number of fans, creators can build excitement and anticipation around their releases, driving more engagement.</p>
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<p><strong>Boosts Fan Engagement and Loyalty:</strong><span>&nbsp;</span>Offering fans access to unique, limited content strengthens their connection to the creator, encouraging them to stay engaged and make future purchases..</p>
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<p><strong>Increases Perceived Value of Content:<span>&nbsp;</span></strong>Just as limited fashion items are seen as more valuable, exclusive content releases can also be perceived as more valuable, allowing creators to set higher prices.</p>
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<p><strong>Maximizes Earnings:</strong><span>&nbsp;</span>Creators can capitalize on limited releases by strategically setting ticket prices and availability, maximizing revenue potential with each drop.</p>
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<p>Conclusion</p>
<p>Limited product drops have proven to be a powerful strategy for brands specially fashion, creating scarcity, building hype, and fostering customer loyalty. Now, Lounges.tv has reimagined this strategy for content creators, enabling them to harness the same principles of urgency and exclusivity through Stream Drops. Whether you're in fashion or content creation, leveraging the power of limited drops can be a game-changer for boosting creators content's reach and driving higher earnings.</p>

<p><span>Are you exploring new strategies to elevate your brand and boost your earnings? Discover how product drops marketing can make a significant impact!</span></p>


Why live stream your music on Lounges.tv

Discover how musicians can earn 80% revenue, get paid within 24 hours, and connect with fans in real-time by live streaming on Lounges.tv — a fair, interactive platform for artists.

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<div><span>Hey there, fellow music lovers! Have you heard about the latest and greatest way to connect with your fans and earn some cash? It's all about live streaming your performances on Lounges.tv!</span>
<p>Not only do you get to share your music with fans from all over the world, but you also get to take home a whopping 80% of the revenue generated from your live streams. That's right, 80% - way more than other streaming platforms offer. So, you can earn a fair income from your performances and keep doing what you love.</p>
<p>And here's the cherry on top: Lounges.tv has a super speedy payout system. You can get paid within 24 hours of your live stream, no more waiting weeks or months to get your well-deserved money. That means you can focus on your music and not worry about financial stress or uncertainty.</p>
<p>But wait, there's more! Lounges.tv is an interactive platform that allows you to engage with your fans in real-time. They can chat with you during the live stream, request songs, and even send virtual gifts to show their support. It's like having a virtual concert right in your own home. Plus, all that interaction helps build a dedicated fan base and creates a sense of community.</p>
<p>And let's not forget about the high-quality streaming experience on Lounges.tv. They use top-notch technology to ensure that your live stream is smooth and glitch-free, with amazing sound and video quality. You can deliver a professional-grade performance that is sure to impress your fans.</p>
<p>So, what are you waiting for? Live streaming on Lounges.tv is a total no-brainer for musicians looking to connect with their fans and earn a fair income doing what they love. Join the party and start sharing your music with the world!&nbsp;</p>
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Why More Creators Are Turning to Live Streaming

Rising touring costs and venue closures are pushing performers toward live streaming. Discover how creators are adapting and future-proofing their careers.

<p><span>For decades, touring has been the lifeblood of musicians, comedians, and performers. Traveling city to city, performing in packed venues, and engaging directly with fans has always been the gold standard for live entertainment. But in recent years, a combination of rising costs, economic challenges, and shifting audience behaviours has led many creators to explore live streaming as an alternative - or complementary way to connect with their audience.</span></p>

<h4>The High Costs of Touring</h4>
<p>Going on tour is an expensive endeavour. Beyond venue hire, artists and performers face costs for:</p>
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<p>Travel &amp; accommodation for themselves and their team</p>
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<p>Production expenses, including equipment, staging, and crew</p>
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<p>Marketing &amp; promotion to sell tickets</p>
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<p>Food, drinks, and daily expenses on the road</p>
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<p>These costs have skyrocketed in recent years. In 2022, the cost of touring was estimated to have increased by 30-50% compared to pre-pandemic levels due to inflation, fuel prices, and supply chain issues affecting equipment rentals and logistics. Even well-established artists have struggled, with some forced to cancel tours due to unsustainable expenses.</p>
<h4>The Financial Squeeze on Fans</h4>
<p>It’s not just artists feeling the pinch, fans are also spending less on live events. With global inflation and the cost-of-living crisis, discretionary spending on entertainment has taken a hit.</p>
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<p>A 2023 UK study found that 66% of consumers were cutting back on non-essential spending, with live event tickets among the first to go.</p>
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<p>A U.S. survey by Morning Consult reported that 41% of Americans were attending fewer concerts due to financial constraints, citing high ticket prices, travel costs, and expensive on-site spending on food and drinks.</p>
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<p><span style="font-size: 1rem; background-color: transparent;">Even when fans want to support their favourite creators, the additional costs of transportation, accommodation, and on-site purchases make in-person attendance less accessible.</span></p>
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<h4>The Closing of Live Venues</h4>
<p>A further challenge for performers is the decline in available venues. Rising rents, operational costs, and the aftermath of the pandemic have forced many iconic spaces to shut down.</p>
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<p>In the UK alone, 125 grassroots music venues closed in 2023, according to the Music Venue Trust, representing 15% of all independent venues.</p>
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<p>In the U.S., over 90,000 restaurants, bars, and live entertainment spaces shut down in 2020-2022, with many failing to recover.</p>
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<p>Even larger venues face challenges, with several arenas reducing their events due to lower ticket sales and higher operational costs.</p>
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</ul>
<p>&nbsp;</p>
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<p>With fewer venues, fewer tours can take place, leaving artists looking for alternative ways to perform and reach audiences.</p>
<h4>Live Streaming: A Flexible, Global Solution</h4>
<p>Given these challenges, live streaming has emerged as a powerful alternative, allowing creators to perform without the limitations of physical touring.</p>
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<p>&nbsp;</p>
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<p>No geographical restrictions: Creators can reach a global audience without worrying about travel logistics.</p>
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<p>Lower costs, higher margins: Streaming eliminates venue rental, travel, and many logistical expenses, making it a more profitable option.</p>
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<p>Interactive experiences: Unlike in-person shows, live streaming allows real-time audience engagement through chat, Q&amp;A sessions, and reactions, creating a direct connection with fans.</p>
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<p>Casual or high-production setups: Whether using a professional studio setup with cameras and broadcast software or a simple laptop or phone, creators have full flexibility in how they present their content.</p>
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</ul>
<p><span style="font-size: 1rem; background-color: transparent;">Many creators have built entire online fan communities around regular live streams, turning them into sustainable revenue streams without leaving their homes.</span></p>
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<h4>Combining Touring and Streaming for Maximum Reach</h4>
<p>For those who still enjoy performing live, streaming can complement in-person events rather than replace them. Many artists are now live-streaming selected shows from their tours, allowing:</p>
<div>
<p>&nbsp;</p>
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<p>Fans around the world to join the experience even if they can't attend in person.</p>
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<p>An additional revenue stream from digital ticket sales.</p>
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<p>Maximised exposure by reaching both live and online audiences simultaneously.</p>
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</ul>
<p>&nbsp;</p>
</div>
<p>Since many tours already involve recording and broadcasting elements, integrating a streaming platform like Lounges.tv is a simple way to open up an event to online audiences. By strategically promoting live-streamed shows alongside in-person tickets, artists can cater to both physical and virtual audiences.</p>
<h4>Looking Ahead: The Future of Live Entertainment</h4>
<p>While traditional touring isn’t disappearing, the economic and technological landscape is pushing creators to diversify their approach. Hybrid experiences where live performances are also available via streaming are becoming more common and allow artists to future-proof their careers.</p>
<p>As more creators embrace live streaming, the industry is shifting toward a model that prioritises flexibility, global access, and direct fan engagement. For performers looking to reach their audience without the financial burden of touring, live streaming is no longer just an option, it’s an essential tool in the modern entertainment landscape.</p>

<p><span>For decades, touring has been the lifeblood of musicians, comedians, and performers. Traveling city to city, performing in packed venues, and engaging directly with fans has always been the gold standard for live entertainment. But in recent years, a combination of rising costs, economic challenges, and shifting audience behaviours has led many creators to explore live streaming as an alternative - or complementary way to connect with their audience.</span></p>


Lounges.tv Advisors: Remi Abayomi

Industry veteran shares insights on the future of live streaming, the rise of Lounges.tv, and why it's set to disrupt traditional entertainment with creator-first tools, instant payouts, and global reach.

<p>1. Can you tell us a little bit about your background and experience in the entertainment industry?</p>

<p>I've been in the media industry for over 30 years and have worked in senior leadership roles overseeing the largest technological transformations in the industry for the leading broadcast networks across Europe including Fox, Viacom, A+E Networks and Nickelodeon UK.</p>
<p>More recently I have been working in an advisory capacity for media firms including exciting start-ups like<span>&nbsp;</span><a href="https://lounges.tv/">lounges.tv</a><span>&nbsp;</span>which I truly believe to be the next big thing!</p>
<p>2. How have you seen the entertainment space evolve in recent years and what do you think are some of the key drivers of this change?</p>
<p>There are two key drivers which are the supply drivers and the demand drivers. On the demand side you have every changing nature of consumption from the consumer, which is driven through various means, which is centred around ease of access, low cost, subscription models and short-form content. However, from a broadcaster's perspective what will always remain prevalent is that live form content will continue to remain key.</p>
<p>The supply side and equity of being a creator. Low-cost technology updates at low cost and everyone can create quality content with a little investment and the time.</p>
<p>3. What are some of the benefits of live streaming for both content creators and consumers, compared to traditional forms of entertainment?</p>
<p>For content creators, live streaming offers a direct connection with their audience. They can interact with their fans in real time, and they can get feedback on their work immediately. For consumers, live streaming offers a unique and immersive experience. They can feel like they are part of the action, and they can connect with other fans from all over the world.</p>
<p>The great advantage that Lounges.TV has is the quick payment to performers, the model for getting paid is so easy to understand and completely transparent. This means that performers have a much better view and management of cashflow!</p>
<p>4. Lounges.tv is a new platform for live streaming events and performances. What attracted you to this business and why did you decide to get involved as an advisor?</p>
<p>Simply put, there are 3 key reasons that I decided to get involved in Lounges.TV</p>
<p>First,<span>&nbsp;</span><span>the idea</span>. Having been in television for many years, worked with creatives and adjacent industries ‑ the one thing I always noticed was the push for autonomy. Lounges provides this autonomy and freedom for creative expression, whilst holding the potential for these users to create genuine business opportunities through viewership, collaborations and even e-commerce projects we're working on!</p>
<p>Second,<span>&nbsp;</span><span>the people</span>. Lounges is backed and founded by a team of intellectual, curious and driven individuals who have all the necessary experience. My experience and network has only complimented this to help take this idea further.</p>
<p>Third,<span>&nbsp;</span><span>the industry</span>. The time is right ‑ Lounges.TV holds boundless potential to help creators from all industries, all around the world to showcase their talent and do so in a way much more interactive and much more transparent.</p>
<p>5. What do you think sets Lounges.tv apart from other live streaming platforms, and what are some of the key features that users can expect to see?</p>
<p>Lounges.TV is focused on quality. It has a team of experts who have created a platform that is intuitive, easy to use, simple to navigate and of the highest quality. This ensures that users can spend time on only what they need to create great content.</p>
<p>One of the key benefits is the payment only 24 hours after the event! This enables performers to manage their finances far easier than having to wait for the associated advertising revenue to come in or for them to build up a big enough audience to make a difference! It also enables content providers to get instant financial returns depending on the success of their performances.</p>
<p>6. How do you see Lounges.tv changing the way that people consume and experience entertainment, both now and in the future?</p>
<p>The Creator Economy is changing the way viewers interact, engage, and experience their entertainment. Lounges.tv has a creator-first approach to everything meaning that barriers are broken down between fans, revenues are fairer and it is down to the viewer who gets their support. Fans can decide who they watch, where and when.</p>
<p>The flexible payment options on offer mean that subscriptions are not the only option. Lounges.tv allows users to pay only for what they want to consume. This feature is particularly advantageous for customers who may not want to subscribe to a whole package of content that contains items they are not interested in. The platform ensures that users have the flexibility to choose what they want to watch without being forced to pay for content they do not want. In the current cost of living crisis Lounges.tv is giving financial opportunities to creators, and financial flexibility to viewers. I am excited to see how this shakes up the creator economy.</p>
<p>7. What do you think are some of the biggest challenges facing the live streaming industry right now, and how is Lounges.tv addressing these challenges?</p>
<p>Scalability, configuration, and infrastructure which Lounges.TV have addressed from the outset so that creators can concentrate on the content to reach their audiences without having to worry about quality or accessibility for their audience.</p>
<p>8. Finally, what are your expectations for the success of Lounges.tv, and why do you think investors should consider getting involved in this exciting new venture?</p>
<p>I am very optimistic about the future of Lounges.tv. It has the potential to become a major player in the live streaming industry. Having worked with the advisors and teams at Lounges.TV, the breadth of experience and professionalism is there to achieve this. I am excited to see how Lounges.tv grows and evolves in the future. As showcased in some of our recent live events, I have no doubt that it will revolutionise the way that people consume and experience entertainment.</p>


<p>1. Can you tell us a little bit about your background and experience in the entertainment industry?</p>


How to set up a live stream so I can use my guitar and microphone.

Learn how to live stream your music using a microphone and guitar with an audio interface and RTMP software. Simple setup tips for high-quality sound on Lounges.tv.

<p><span>If you're a musician looking to live stream using a microphone and guitar (or any instrument with an electric pickup) this article is for you. Trust us, it's easier than it sounds.</span></p>

<p>Put simply, you just need to be able to connect your instrument and microphone to your device and into your streaming platform. This setup works perfectly with Lounges.tv. Whether you are using RTMP software like OBS and eCamm or if you are streaming directly from your desktop, the setup is the same.</p>
<p>To connect your instrument and microphone you will need an audio interface. Here are a few recommendations:</p>
<p>Best for iPhone -<span>&nbsp;</span><a target="_blank" href="https://www.thomann.de/gb/ik_multimedia_irig_2.htm" rel="noopener">iRig Multimedia</a></p>
<p>Best for Mac &amp; Windows -<span>&nbsp;</span><a target="_blank" href="https://www.amazon.co.uk/dp/B07QR6Z1JB" rel="noopener">Focusrite scarlett solo 3rd gen</a></p>
<p>Best for advanced users -<span>&nbsp;</span><a target="_blank" href="https://www.gear4music.com/PA-DJ-and-Lighting/Soundcraft-EPM6-Analog-Mixer/700" rel="noopener">Soundcraft EPM6 Analog Mixer</a></p>
<p>Once you have your device, you can set up following the instructions below:</p>
<h2>Setting up with RTMP software (eCamm &amp; OBS)</h2>
<p>When you create your Lounge, make sure you tick the box ‘Use Streaming Software Mode ( RTMP, OBS, Easy Camm Etc.)’ to create an RTMP stream.</p>
<p>Set Up your Interface with your device:</p>
<p>- USe Provided connector cables ( typically USB to Jack) to connect the interface to your device.</p>
<p>- Connect headphones or sound monitors to your interface to preview the audio.</p>
<p>- Go through the steps on your software to get the correct settings on the audio interface and RTMP software.</p>
<p>Download and Set Up your RTMP software:</p>
<p>- Use the cables on your webcam to connect to your device.</p>
<p>- Set up your webcam as an audio source on your RTMP Software.</p>
<p>Set up RTMP Software for Audio with you Interface:</p>
<p>- Select the correct audio input in the RTMP software and add it as the audio input source.</p>
<p>Set up your audio inputs to your instruments or microphones:</p>
<p>- If you are using a microphone connect the XLR from the microphones into the Input on the audio interface.</p>
<p>- Insert the jack from your guitar into the audio interface and use the headphones to make sure the audio is coming through. You can adjust the levels on the audio interface.</p>
<p>- Check the audio using your headphones to ensure the MIcrophone signal is coming through.</p>
<p>- Set input levels on your audio interface to get a clear audio</p>
<p>Mix Audio with RTMP Software and MIX:</p>
<p>- Make sure to set the MIX to Mono.</p>
<p>- Adjust Audio Levels</p>
<p>- Test the MIX. Easiest way to mix the audio input source is to test it using the headphones and adjust audio levels.</p>
<p>Get Stream Key and URL and Go Live:</p>
<p>- Your stream Key and URL will be emailed to you from Lounges, 15 mins before the stream begins.</p>
<p>- You can also get the Stream key and URL before you soundcheck and go live in the pre-stream lobby.</p>
<p>- We recommend using a loading screen to give yourself some time to prepare before starting the stream.</p>
<h2>Setting up with mobile device</h2>
<p>Use a Mobile Device Supportive Soundcard to Connect your Audio Inputs:</p>
<p>- The iRIG audio interface allows you to connect a microphone or instrument output Via Headphone Jack and Input Jack. If your equipment does not have these outputs you can purchase adapters and splitters.</p>
<p>- Ensure you have a Jack to Lightning adapter to plug the iRig into newer iPhones.</p>
<p>- In the ‘Soundcheck &amp; go Live’ window in the Lounge, select the correct audio input from the Audio interface to change from your mobile devices Mic and the Input on the Interface. You can check the connection has been made in the soundcheck window.</p>
<p>- Go live &amp; Enjoy!</p>
<p>RTMP (Real-Time Messaging Protocol) is a great option. RTMP is a protocol used for live streaming and can be used to stream audio and video from your computer to a streaming platform like YouTube or Twitch. In this blog post, we'll walk you through the steps to live stream via RTMP with your guitar and microphone.</p>
<p style="font-weight: bold;">Set up your equipment</p>
<p>- Before you begin streaming, you'll need to set up your equipment. You'll need a guitar, a microphone, an audio interface, and a computer with an RTMP encoder software installed. The audio interface will connect your microphone and guitar to your computer and ensure high-quality audio output.</p>
<p style="font-weight: bold;">Choose an RTMP encoder software</p>
<p>- An RTMP encoder software is a tool that enables you to encode and send live video and audio to a streaming platform. There are several RTMP encoder software options available, including OBS Studio, Wirecast, and Streamlabs OBS. These tools will allow you to capture and encode the audio and video from your microphone and guitar and stream them to your chosen platform.</p>
<p style="font-weight: bold;">Connect your equipment to your computer</p>
<p>- Connect your guitar and microphone to your audio interface and connect the audio interface to your computer. Make sure to check your audio settings to ensure that your equipment is being recognized by your computer.</p>
<p style="font-weight: bold;">Set up your RTMP software</p>
<p>- Open your RTMP encoder software and configure your settings. Select the platform you want to stream to and enter the necessary information, such as the stream key and server URL. Make sure to choose the correct audio and video sources, such as your guitar and microphone.</p>
<p style="font-weight: bold;">Start streaming</p>
<p>- Once your settings are configured, you're ready to start streaming. Start playing your guitar and speaking into your microphone, and your RTMP software will capture and encode the audio and video. When you're ready to go live, click the "start streaming" button in your RTMP encoder software, and your stream will begin.</p>
<p>In conclusion, live streaming via RTMP with your guitar and microphone can be an excellent way to share your music with others. With the right equipment and software, you can produce high-quality audio and video and stream to a platform of your choice. Follow these steps, and you'll be live streaming your guitar and microphone in no time. Good luck!</p>

<p><span>If you're a musician looking to live stream using a microphone and guitar (or any instrument with an electric pickup) this article is for you. Trust us, it's easier than it sounds.</span></p>
