The future of live entertainment shouldn’t be limited by venue capacity, ticket prices, or outdated industry models.

It should be accessible, global, and built around the people who create it.

That’s why we're excited to announce that RARE Entity, the venture group co-founded by Eurythmics legendary musician, producer and songwriter Dave Stewart, has joined Lounges.tv as an active partner and shareholder, alongside existing backer Simon Cowell.

Together, we're working toward a simple but ambitious goal: helping artists reach more fans, create more value from their work, and retain greater ownership of the audiences they build.

Expanding Access to Live Experiences

Live entertainment has never been more popular.

Demand for concerts, events, and exclusive experiences continues to grow, yet fans are increasingly facing rising ticket prices, sold-out venues, long waiting lists, and geographic barriers that prevent them from taking part in the moments they care about most.

At Lounges.tv, we believe live streaming isn't a replacement for live events - it's an extension of them.

It allows artists, creators and rights holders to expand beyond the physical limitations of a venue, opening experiences to audiences around the world without increasing ticket costs or compromising the intimacy and excitement of the event itself.

For fans, that means more opportunities to connect with the artists they love.

For creators, it means new audiences, new revenue streams, and deeper engagement with their communities.

Returning Value to Creators

The creator economy has transformed entertainment, but many of the systems that underpin it still leave creators waiting months to be paid while platforms retain the majority of the value.

Lounges.tv was built differently.

Creators on Lounges.tv receive 80% of the revenue they generate and are paid within 24 hours, creating a model that prioritises ownership, transparency and sustainability.

From pay-per-view events and subscriptions to tipping and exclusive fan experiences, the platform gives creators more ways to monetise their work while maintaining direct relationships with their audiences.

That creator-first philosophy is one of the reasons RARE Entity chose to partner with Lounges.tv.

A Shared Vision

Founded by Dave Stewart alongside entrepreneurs Dominic Joseph and Rich Britton, RARE Entity was created to build ventures that combine world-class creativity with operational excellence while ensuring creators retain ownership of their work, rights and future value.

For Dave Stewart, the opportunity to expand access while giving artists more control made Lounges.tv a natural fit.

"Live music and live experiences have become inaccessible for too many people," Stewart said.

"Ticket prices continue to rise, venues sell out instantly, and incredible fans around the world are excluded from moments they care deeply about.

"What excites us about Lounges.tv is that it expands access without compromising the experience. Artists can reach global audiences directly, create new revenue streams, and retain more control over their work and their communities.

"At RARE, we believe creators should own more of the value they generate -  and this partnership is another step toward building a fairer and more sustainable ecosystem for artists and fans alike."

Building the Next Generation of Direct-to-Fan Entertainment

For Lounges.tv, the partnership represents another significant step in building a platform where creators own more, earn more and connect more deeply with their audiences.

"Live streaming is no longer just a broadcast tool -  it's a way to responsibly expand access to live experiences at a time when demand massively outweighs venue capacity," said Scott Green, Co-Founder and CEO of Lounges.tv.

"Through this partnership with RARE Entity, we're creating new ways for artists to connect with audiences globally while giving creators faster payments, stronger ownership models and more meaningful fan relationships.

"Fans shouldn't be priced out of culture, and artists shouldn't have to wait months to be paid."

Together, Lounges.tv and RARE Entity will explore new creator-led formats, premium live experiences and innovative ways for artists across music, entertainment and culture to engage directly with audiences worldwide.

The Future Belongs to Creators

The entertainment industry is changing.

Artists are increasingly looking for alternatives to traditional streaming economics. Fans are seeking more authentic ways to support the creators they love. And the most successful platforms will be those that strengthen, rather than sit between, those relationships.

With support from industry leaders including Dave Stewart and Simon Cowell, Lounges.tv continues to champion a future where creators have greater ownership, audiences have greater access, and culture becomes more connected, inclusive and sustainable.

Because the future of live entertainment shouldn't be controlled by algorithms, gatekeepers or outdated models.

It should belong to the people creating it - and the fans who make it possible.